#opentowork
Hi there! I'm Julianna, a designer from Puerto Rico, based in New York. I've been in web design for over six years, with the last three focused on UX/UI. For the past seven years, I've been freelancing remotely, working with agencies and companies across the US. Lately, I've been working on web design projects handling redesigns, updates, and UX enhancements for e-commerce clients and mobile apps. I've worked with clients in various industries, including wellness, fashion, consumer goods, women-owned businesses, tech, and startups. Before this, I worked as a social media manager and digital consultant, helping brands and local businesses build their online presence through organic and paid campaigns, web design, SEO, and social media strategies. My background helps me understand and balance user needs and business goals. I'm always curious and love learning new skills and technologies. I may not always have all the answers, but I'm more than willing to figure things out.When I'm not designing, you can find me indulging in my love for analog photography, music, and travel. Let's work together and bring your product vision to life!
Projects
In my role as a web and visual designer for Luiny since 2016, I've closely collaborated with the founder, taking a hands-on approach to manage various aspects of the brand's online presence. This includes ongoing website design, UI enhancements, and overseeing integrations with external platforms to ensure optimal performance. Directly involved in designing and strategizing email marketing campaigns, my aim is to maintain a cohesive and impactful brand identity. Additionally, I provide ad hoc consulting services, addressing diverse design needs to support the brand's overall success.
The calendar management feature helps users connect their company emails to track meetings with colleagues and understand before hand their communications styles, personality and preferences when collaborating
Mobile app design for the first socially-driven barter marketplace.
During my time on the SBS app beta, I collaborated closely with a lead designer and tech team. Together, our goal was to create seamless and engaging interactions for users. I also dedicated time to conceptualize designs for future updates. By exploring different options, I aimed to anticipate user needs and deliver continuous improvements. With feedback and iteration, we created a visually appealing and user-friendly experience that met stakeholder expectations. The collaboration between the lead designer, tech team, and me was integral to the app's success.
On-the-go resources for homebuyers, homeowners and renters.
App redesign for a mortgage financing corporation.
Momentous provides supplements for high performing athletes.
Created modular design components that allow flexibility when authoring as well as creating a look and feel that was more inclusive. Some of the areas I focused on where the homepage, PDP, landing pages (product and collaborations) as well as athlete profiles.
Designed UI components that are modular for paid search landing pages using Shogun page builder in Shopify for Courant and W&P.
Side Projects
Aurae is a passion project I work on in my free time (currently on hiatus), I’ve enjoyed the process of being a one woman show for this passion project. I’ve designed the branding, website and came up with the art direction and photography as well as content for social media.
Aldea Hub; an online community and platform on a mission to help the Latinx community thrive in tech by offering resources, mentorship, and job opportunities.
Work Experience
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Design and conceptualize the interface of responsive websites including landing pages for brands in luxury, wellness and consumer goods
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Improved interactions and information architecture for a job board focused on women in tech
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Redesigns, updates, and UX enhancements for an e-commerce agency's clients
Clients: Hidden Gears, Sketch + Form, Humani, Heady.io, Courant, W&P Design, Products By Women
- Conceptualize brand related deliverables including UI design, web layouts and other brand related assets
- Lead the rebranding of company deck designs including wireframing, visual explorations, concepts, templates, documentation and production
- Managed UI audits for iconography and illustration, offering recommendations to visual designers from various departments to optimize productivity and quality
- Collaborated with the senior designers in the creation of visual concepts, wireframes, Hi-Fi mockups, design systems, UI components and documentation for delivery and launch.
- Collaborated with the product, technology, and engineering team on brainstorming, user flows, requirements and QA as needed
- Designed decks for internal and client presentations
- Designed responsive website layouts, social media graphics, and other digital assets like icons, banners and newsletter layouts using Squarespace, Wordpress and Shopify
- Managed and designed websites and e-comm updates for an array of clients in the wellness and fashion industry
- Installed and setup third party tools and supported clients with light html and css coding
Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño, The Cristalline, Re-Vityl
Developed a strategy and content for social channels, managed paid social and organic campaigns, content calendars, copywritting
Clients: Muza, Luiny, GoDiversity, MADMi, Diseño Isleño, Fearlyss
- Successfully managed a remote team of social media specialists, developers, and writers in the completion of website design, website development, social media campaigns and SEO projects for clients in the medical, wellness and political sector
- Developed paid and organic social media strategies and campaigns, managed monthly social calendars and designed visual assets with a focus on website traffic
- Designed and built responsive websites on Wordpress using Visual Composer and Elementor
Community outreach, administrative support, influencer relationships including: inventory tracking, product photography, shipment processing and customer support.
Content creation, paid campaigns, community management, customer support, editorial calendar, Facebook ads.
Collaborated with the creative team on Brand Management and Launch of Red Mango in Puerto Rico.
Clients: Aguadilla Mall, Ofertones.com, Restaurante El Tenedor, Di Morini Stores, ProntoWash Puerto Rico, Red Mango Puerto Rico and others.