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About
I am a product growth manager with a background in data analytics. I am experienced along all stages of the growth funnel. From acquisition over activation to referral.
Work Experience
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Initiated and scaled the Analytics Team from 1 to 12 members and implemented the company’s analytics stack, including tools like Fivetran, Snowflake, dbt, and Metabase.
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Automated the KPI reporting process, using Fivetran and Airbyte for data ingestion, dbt for data transformation, and Metabase for data visualization. The new reporting process saves analysts 8 hours weekly.
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Managed the event taxonomy (200+ events) and collaborated with 4 product teams on feature releases, defining events and properties to measure feature impact and performance.
Acted as an embedded analyst for 3 product teams, analyzing user data and providing recommendations to improve feature discovery, activation, and usage. -
Designed and implemented a product analytics framework to help teams self-serve insights on feature activation, adoption, and retention, initially piloting with 3 features and expanding to 32 features.
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Developed a user stitching model using Segment, SQL, and dbt to connect pre-signup and post-signup user data, enabling a complete view of the customer journey.
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Redesigned the marketing channel definition and attribution model, which increased attributable signups from ~54% to ~70% (aligning with industry benchmarks).
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Worked with the head of product growth to design and measure 3 growth loops (funnels). Work included investigating and fixing all tracking gaps, and building dbt models to measure those funnels.
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Served as the company expert in Amplitude and increased weekly Amplitude usage from 26% to over 60% by organizing quarterly workshops to educate product managers, designers, and engineers on funnel creation, user segmentation, and event analysis.
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Assisted in securing $85 million in Series B funding as lead analyst. Analysed behavioral user data and collaborated closely with company’s senior leadership.
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Designed the Template Strategy, achieving over 120k annual signups by conducting market and SEO research, creating over 70 templates, and working with SEO agencies.
- Worked closely with 4 companies on acquisition and user research during the Metro Accelerator for Retail, powered by Techstars.
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Led a team of 9, enhancing dial-up reliability by 40% and reducing customer churn by 29%.
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Implemented Mixpanel for product analytics and designed event taxonomy.
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Introduced a new streaming and screen-sharing solution, improving MRR and CLTV by 35% and 31%, respectively.
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Focused on mobile-first design to increase video chat usability.
Volunteering
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Designed event concept to connect students with technology companies.
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Organized 2 events with +100 and +200 participants respectively.
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Speakers included founders from early and late stage companies (e.g. Founder & CEO at Omio, Co-founder & CMO at Foodpanda, VP Global Sales at Adyen, CEO of Miles), as well as politicians (e.g. Dorothea Bär, Germany's Minister for Digitalisation and investors), Investors (e.g. Partner at Lakestar)
- Organized a 3-day hackathon in Berlin with +200 participants.
Education
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Specialization: Innovation, Entrepreneurship & Corporate Finance
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Grade percentile: 91%
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Student Ranking: #1 out of 80
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Grade: 8,91/10
Grade percentile: 100%
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Specialization: Corporate finance, entrepreneurship, marketing
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Bachelor thesis: The Impact of Artificial Intelligence on Marketing, 1.0
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Grade percentile: 95%
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Study Abroad Semester
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Grade: 18.32 / 20
Grade percentile: 95%