Seeking freelance and full time roles. Get in touch:
linkedin.com/in/juliana-via…
About
Junior product and digital designer skilled in designing data-driven app and web-based products, design systems, and product-led growth strategies for startups and small businesses. I enjoy acquiring new knowledge and sharing it with my network of 100+ students through casual coffee chats, hands-on workshops, and designathons.
Work Experience
Lead designer for product futures for a low-code, preseed startup travel app. Worked directly with the founder, front-end developer, senior designers, and design interns to develop design/product strategy and shipped products from scratch.
Conducted 25 hypothesis-led user testing, designed 120+ wireframes/prototypes, and built a design system for V3.0. Launched V2.0 in June 2024.
Designed a 5-page responsive website (mobile, tablet, desktop) from scratch on Framer. Worked directly with the client to align on branding and website decisions.
Conducted 5 user interviews and 10 usability tests with an 80% task completion rate of navigating the site. Audited performance issues through PageSpeed Insights with high scores (90-100) in best practices and SEO across all pages (mobile and desktop).
Visual and UX designer for Chefska's Cravings website. Designed the landing, menu, checkout, and about page in directly in collaboration with a full-stack developer who launched from scratch.
Volunteering
Presented a 45-minute workshop to 70+ students on my time management and design strategies for a 6.5-hour sprint.
Delivered impactful 15-minute mentoring sessions (7 total) to 5 teams, with 2 teams requesting follow-up sessions due to the value provided
Mentored 6 teams, with 2 achieving award recognition (over 30% success rate). Contributed to a 50% increase in project submissions (170+ submissions in 2024) compared to 2023.
Mentored 100+ designers over an 8-hour design sprint in product strategy, user research, ideation, Figma support, and time management.
Education
Overall & Major GPA: 3.97/4.00
Activities and societies: #include, Design Interactive, Davis Computer Science Club, TEDxUCDavis, Google Developer Student Club, UC Davis Startup Center
Awards
Awarded Top 1% of quality contributors to User Experience (UX) in Jun 2024
Top Post: 15 reactions & 1,445 Views
Earned a top 16% quarter GPA for 6 consecutive quarters at the University of California, Davis
Achieved first place in a 96-hour hackathon/ideathon (67 entries, 513 registrations)
Achieved first place in a 24-hour hackathon (118 entries, 424 registrations)
Achieved first place in a 3-day design competition (33 entries, 250 registrations)
Certifications
Credential ID TWNBPBHRVIZG
Certified completion of seven courses, developed by Google:
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Build Wireframes and Low-Fidelity Prototypes
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Start the UX Design Process: Empathize, Define, and Ideate
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Build Dynamic User Interfaces (UI) for Websites
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Conduct UX Research and Test Early Concepts
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Foundations of User Experience (UX) Design
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Create High-Fidelity Designs and Prototypes in Figma
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Design a User Experience for Social Good & Prepare for Jobs
Credential ID CZR8EA542PJ4