hi-julia.com
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About
Hey there! I'm all about daily yoga, sound meditations, psychology chats, and mystery podcasts. I also love throwing fun events! In my work, I dive into product strategy, user-centered design, and tricky UX problems. I run workshops, rock at UI design, and I'm always the one asking lots of questions.
Contact
Work Experience
Product Contributions:
Tackled complex B2B UX challenges, delivering innovative solutions driving a 20% boost in fulfillment
Conducted 30+ customer interviews in English/German, leading ideation, research, and validation workshops to deeply understand user needs
Achievements:
Improved the talent onboarding process, driving a 15% increase in user activation
Established robust UX research and feedback loops, resulting in higher user satisfaction
Team Contributions:
Driven cross-team design reviews, enhancing consistency and boosting efficiency by 25%
Facilitated ideation, research, and team-building workshops to foster cross-functional alignment
Featured Project:
Led the development of the 'Time to Book' feature, covering both UX/UI design and functionality
User-centric approach: Implemented a comprehensive feedback loop that combined on-site user testing with quantitative data collection via Maze.
Scalable design solutions: Developed a versatile UI framework that proved valuable beyond its original scope, finding application in various KR-related initiatives
Key Achievement: The redesigned feature resulted in a significant 19% relative increase in applications from returning talent, demonstrating the success of the design improvements and their positive impact on user engagement
Product Contributions:
Created a comprehensive design system, icons, and wireframes for CoachHub's website and e-learning platform, improving design consistency across 5 languages
Developed over 60 educational pieces annually, tailored to international audiences, increasing user engagement by 15%
Provided visual design support for coaching personas, helping boost e-learning platform growth by 12%
Achievements:
Partnered with Product and Content teams to create high-impact visual content, leading to a 20% increase in user retention for e-learning academy programs
Team Contributions:
Collaborated cross-functionally with Product and Content teams to create high-impact visual content and boost user engagement/retention
Created compelling illustrations that effectively conveyed the article's story. Increased viewership by 20% through impactful visual content.
Enhanced brand promotion through interactive visual graphics. Created logos, illustrations, and social media posts, contributing significantly to the graphics. Attracted a young audience by developing a user-friendly app and engaging social media content.
Led the launch of the new Franksmile brand, contributing to the establishment of the new aligners brand. Collaborated with the team to create visual brand standards and guidelines, ensuring consistency and recognition. Developed a brand that stood out from competitors.
Created sustainable branding and attracted new clients. Developed a design foundation and collaborated with the team to onboard new clients.
Volunteering
I am a Berlin-based product designer dedicated to crafting innovative digital experiences. Beyond designing products, I specialize in mentoring and fostering growth in the following areas:
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Transitioning from graphic design to product design
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Advancing as a product designer
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Stakeholder management, advocating for design solutions, and conducting effective reviews with developers
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Strategic positioning of design for success
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Facilitating ideation and KR workshops to enhance team cohesion
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Conducting user research for B2B contexts
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Offering portfolio reviews and salary negotiation strategies
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Guidance on advocating for pay raises and promotions
Joined Goodjob, a community-driven platform launched on March 10th in response to the Russian invasion of Ukraine, dedicated to assisting Ukrainian individuals in discovering new opportunities across Europe, the USA, Asia, or remotely. Collaborated with data scientists, product managers, and fellow UX designers to contribute expertise in user research and UX design.