• Distinction in Communication Design Arguments

• Commendation for Internship Programme

Designed and developed products to advance the design industry, with a focus on applied design research and emerging technologies.

Provided programmatic creative and curatorial support to elevate design as a catalyst for social good and better futures.

Researched and designed award-winning exhibitions, campaigns and experiences for creative and cultural clients in Singapore.

Collaborated with strategists to conduct brand audits and craft new visual identities for global clients (MANN+HUMMEL, Pan Pacific Hotel Group)

Spearheaded, curated and designed the first Design District platform in Singapore, successfully launching with 30 partnerships and a 4.5-star app rating.

The pursuit of design research can often appear counterintuitive in the world’s relentless pursuit for efficiency and progress. However, this process of building a practice to uncover and challenge established norms can serve as a powerful driver for innovation that ultimately impacts people, planet and profit. DesignSingapore Council will share more about our ongoing efforts in advancing applied design research in Singapore to create for greater purpose and resonance, and our vision to create insight-driven impact for a more sustainable and inclusive future.

Redesigned and led the Good Design Research lab to catalyse wider socio-economic impact through Singapore's design sector.

Curatorial Assistant to Paola Antonelli for DesignSingapore's inaugural Design Futures Symposium, as part of Singapore Design Week

Researched and designed award-winning exhibition to rediscover Singaporean chinese culture, earning the prestigious Good Design Mark.

Researched and designed digital festival to celebrate Hungry Ghost Festival, introducing contemporary approaches to engage younger audiences during COVID-19.

How might we imagine local spaces beyond that subjugated by development, leisure, tourism or mass-media? Ordinary Goods is a series of self-run workshops that reinvigorates the mundane and subverts the ordinary within our built environments. It is the first tangible outcome of a long standing research that explores the notion of placemaking—mobilising cultural imagination from ground up. This is especially so in light of our increasingly homogenous cities, often resulting in displaced and misrepresented local communities. These design probes thus navigates through this unraveling, calling civic narratives out of its obscurity especially during our crucial time of urban change.

This exhibition critiques our global-local discourse by speculating on the economies of local corner shops, proposing alternative forms of radical locality.

• Branding for Other Supply

• Crafted SkinLibrary, brand strategy and visual identity

• Conducted design research for ByAlex to formulate their brand philosophy and write branded content

Designed, researched and curated for independent exhibitions/ brands across London and Singapore:

• Some Exercises in Futility (XXXX) for Singapore Art Week

• Maybe We Read Too Much Into Things (XXXX) for Singapore Art Week

• Deviations (XXXX), Self-organised

• P*DA Exhibition for D&AD Festival (2020)

• Creative Education Trust for London Design Festival (2019)

• Field Work for DesignAssociates Network (2020–2021)

• Configurations by Genevieve Leong, designed for Supernormal Space (2016)

To find out more about this exhibition and access its accompanying texts and resources, visit the exhibition website here.

Maybe we read too much into things brings together six artists—Aki Hassan, Daniel Chong, Genevieve Leong, Kevin Fee, Leow Wei Li, and Ryan Benjamin Lee—whose practices explore the materialities of everyday objects. The exhibition spans sculpture, installation, video, animation, and painting, showcasing diverse art practices that possess a fascination with the familiar, and its potential for transformation. Through varied approaches to assemblage, everyday objects become not just symbols for ideas, but mediums to be played with, manipulated, and reconfigured, in ways that establish a new visual language.

Yet, the six artists do not necessarily speak a common tongue. Instead, each creates their own ‘dialect’, built out of a vocabulary of the mundane: a biscuit, a clothes peg, an earplug, a flower, a sponge, the handle of a screwdriver—speaking to each other within and across works. What we assume to be ‘known’ is, in fact, something that can still be subjected to repeated close reading, generating new interpretations and constructions each time. Maybe we read too much into things—or maybe they are worth our time, attention, care, and curiosity.

(words by Berny Tan)

PDA made a bold international statement at the heart of London, partnering with D&AD to showcase the 2018 PDA recipients alongside this year’s D&AD award winners. Held at The Old Truman Brewery as part of the D&AD Festival (21–23 May), the exhibition celebrated the best in craft, creativity, and culture under the theme “Shaping the Future.” This aligned with P*DA’s mission to spotlight transformative designs that make a difference globally.

The multimedia exhibition brought the stories of 11 P*DA 2018 recipients to life, guiding audiences through the design journey—from ideation to execution—while fostering dialogue through visual storytelling and participatory engagement. Visitors pinned their favorite projects, making the experience interactive and personal.

The festival closed with a packed talk by Larry Peh, 2016 P*DA Designer of the Year, who shared insights on preserving traditions through design. Highlighting collaborations with brands like Tong Heng and Bynd Artisan, he demonstrated how local businesses can remain globally relevant without losing their essence.

This exhibition, supported by DSG, URA, Modular Unit (Singapore), and Mobile Studio Architects (London), underscores Singapore’s commitment to elevating design on the world stage and fostering cultural exchange.

To deviate is to depart from an established course. The word ‘deviation' connotes both ‘deviance’ and ‘defiance’ – to reject and/or resist a norm. The norm must, logically, exist before the deviation. But that possibility of challenging, or even simply sidestepping, what we might otherwise assume to be an unassailable truth, declares that there are alternatives. There are different ways of looking, doing, thinking. And so, as pathways open, the power of the norm diminishes.

In Deviations, ten artists re-surface histories that defy accepted narratives, re-write the boundaries of artistic mediums, re-look the disregarded moments in our everyday. These are all artists who chose to displace themselves from their geographical norm – Singapore – in order to re-shape themselves and the ideas, images and objects they put out into the world. Slipping in and out of photography, sculpture, installation, video and painting, the works in this exhibition relish in the creation of new realities, resisting closure.

And so we arrive here, at the unexpected.

(Words by Berny Tan)

Configurations is a site-specific installation centred around the idea of lingering, of being slow to disappear. The installation consists of various assemblages of found and readily available objects that seemingly obstruct the viewer's movements, yet simultaneously invite the viewer into its web of a slow-burning, strange and precarious gathering of objects. Throughout the duration of the exhibition, elements in the installation will be rearranged by the artist, rendering different permutations of the work on different days. The work is at once a tribute to the ecology of objects that are believed to be just as alive as we are, as well as a collapse of rational understanding.

• Conducted design research for Southwark Council’s mobility study, focusing on pedestrian accessibility in Southwark
• Conducted design research for ByAlex to formulate their brand philosophy and write branded content

In collaboration with Southwark Council, we were engaged to investigate and transform a kerbside within Southwark’s built environment using design schemes based on their policies and principles. This design proposal should address the big issues facing Southwark to regenerate and reconnect people within the street. With this objective, we began to research, design, prototype, and brand this space — consisting an in-depth urban analysis, interviews with stakeholders, user testing, budgeting, implementation strategy, design and the construction of a 1:1 prototype.

Our allocated kerbside is located along the quaint streets of East Dulwich, Lordship Lane. East Dulwich is not simply the east of Dulwich; it is a manor with a very distinct identity and a number of commercial high streets. Here reside upper middle-class dwellers with a naturally higher spending power — you can expect to find local produce and independent businesses thriving, along with many established family trade. Its unique concoction of offerings gave SE22 a defiantly independent and individualistic character. Despite its perks, we identified a complete absence of public seating along this busy high street! On this note, we began speculating a public design that encourages locals to stop, sit and #takeabreak.

Breaks are part of our everyday life. They structure our day, both in time and in space, and they improve our physical, mental and emotional well-being! Beyond its purpose to reconnect, this seating area also functions as an extension of the small shop spaces that East Dulwich is infamous for. There are however still many other ways to #takeabreak beyond this space. Thus we envision our design and strategy to influence the community over time beyond its tangible function; through conversations generated that will hopefully inspire change in individual lifestyles.

48 non-designers, 11 teams, 4 different schools, and one design brief. We gave these sixth-form students a creative challenge with one simple objective—to better a chosen social social situation through design thinking methodologies. We granted them the creative freedom to explore one of three topic: homelessness, public spaces and mental health. This was facilitated in partnership with Ba (Hons) Design Management & Cultures and the Creative Education Trust. Over a course of 4 months, these students were mentored through stages of vigourous research and design implementation, equipping them for challenges of the 21st century. Here thereof contains the design proposals by these young thinkers; a concise documentation of their work archived into a research publication. Selected works were then exhibited in London College of Communication as part of London Design Festival 2018 later in the year.

One-off is our response to the high volume of waste paper generated from the printing activity in London College of Communication (UAL).

Carefully curated with prints collected from the letterpress, risograph, silkscreen and reprographics studios, these notebooks are one in a million but one of a kind. They not only advocate creative sustainability, but also serves as a raw representation of the creative work done by our student body, portraying the visual culture of UAL from a unique perspective.

These one-off notebooks contains a concoction of print and plain paper designed for your everyday use. The page count of each varies, dependent on selected paper weights.

This zine hopes to galvanize active critical spectatorship within the public to reform parts of our perceived ‘green’ society. In recent years, large corporations have constantly conned us into fighting climate change individually through deceptive greenwash tactics whilst they freely pollute in secret. Although greenwashing has been around for many years, its has escalated sharply in recent years as companies strives to meet our escalating consumer demand for greener products and services. All talk, but no action. (basically, professional bullshit) However, there seem to be a new breed of consumers emerging – those whom have grown cynical and cold toward these weightless corporate claims. We are living in a world of mass media which exposes society’s daily innate hypocrisy, contradictions and the apparent failure of social and political agendas. So forget about changing the system from the top, we now need a mass movement to pressure from below. This zine hopes to be an accurate dissemination of that voice. Collectively with the right knowledge, let’s start a green revolution.

This zine is permanently a part of Singapore Art Book Fair’s (SABF) zine library, and also available upon request.