• Create sitemaps, wireframes, and user flows.

• Organize information to ensure intuitive navigation.

• Develop high-fidelity prototypes using Figma.

• Iterate designs based on feedback.

• Design components library.

• Ensure a seamless and intuitive user experience.

• Create visually appealing designs that align with brand guidelines.

• Present designs and findings to clients and stakeholders.

• Collaborate with developers, project managers, and other team members.

• Ensure uniformity across all digital products and platforms.

• Ensure designs meet accessibility standards (e.g., WCAG).

• Collaborate with developers to implement performance improvements.

• Continuously seek ways to improve user experience and interface design.

• Manage design projects, ensuring timelines and deliverables are met.

• Discuss and define with the product team (head of product, business manager, project manager, and devs) client requirements/new features to be implemented based on the user experience.
• Transform user stories into user interfaces and clickable prototypes that will boost and improves the product.
• Review front-end implementation with the developers to assure pixel-perfect.

• Developed the information architecture by creating sitemaps to validate them with the client and the marketing team.
• Created wireframes to clarify to the marketing team on the functionality and user interaction.
• Designed Web responsive design of telecom product.
• Designed Dashboard responsive design of telecom product.
• Improved the user experience based on feedback from the client and the marketing team.
• Built clickable prototypes for the marketing and developers team.
• Created zeplin components with all the design assets of the product for the developers.

• Developed the information architecture by creating sitemaps and user flows and validate them with the product managers and the development teams.
• Created wireframes to clarify to product managers and development teams on the functionality and user interaction.
• Designed mobile and web apps, responsive user interfaces of products and projects.
• Improved on the user experience based on feedback from users or customers.
• Built prototypes for the stakeholders, product managers and the development teams.
• Created style guides with all the design assets of products and projects for the developers.
• Attended the agile scrum meetings with the development teams.
• Supported the front-end engineers to achieve pixel-perfect design implementations.

• Managed and was responsible for the full design of projects.
• Conducted research and created user flows, sitemaps, personas, wireframes, compositions, and prototypes that focused on the user experience.
• Supported the design team on projects by attending meetings, iterating, brainstorming, photography, and art direction.
• Designed for web and mobile apps (iOS and Android), marketing sites, landing pages, company internal communication, branding, icons, and typography.
• Worked with multiple teams of developers for pixel-perfect design implementations.

I had the privilege of working at GRUPO CARTAGENA, situated in the vibrant city of Cartagena de Indias, Colombia. Although we were a small agency, our size never hindered our productivity or our commitment to delivering exceptional results that met our clients' needs. As the Art Director, my role involved final artwork approvals, client meetings, and finding creative solutions to their design challenges. With each passing year, my experience continued to expand, encompassing a wide range of projects, including web development, print materials, online campaigns, and corporate identity design for various companies, among other exciting ventures.

Logo design projects.

The foundation of my career lies in the creative realm of print media design, where I honed my skills in crafting diverse visual assets such as flyers, brochures, portfolios, folders, and more.