Juanita Thota
🙂

Juanita Thota

Product Designer in San Francisco, she/her

Product Designer available to collaborate from August 2023

A year ago

About

A mission-driven product designer with a business and marketing background. I care deeply about the social impact of my work and I most recently practiced this while partnering with UNICEF, as an Interaction Designer, co-designing learning experiences with children in emerging markets.

Work Experience

2023 — Now
  • Partnering with the Office of Innovation to conduct qualitative research and leading co-design with children across developing markets like Brazil, India, Indonesia and Bahrain
  • Prototyped and tested scalable high-impact features to introduce concepts like biotechnology to over 10 million 10 –13 year olds
  • Leveraging established strategies and functional frameworks to execute micro-learning experiences
2022 — Now
San Francisco
  • Spearheading strategy and visual communication across internal and external channels for the MDes HCI community at CCA
  • Increased engagement by 70x through Instagram campaigns, converting potential leads into applicants in international markets
  • Collaborating across teams to launch a website showcasing work of 30+ MDes students
2022 — Now
  • Guided 12 international students per year to successfully receive admits to their dream graduate design programs
  • Developing tailored strategies to maximize admits by leveraging student’s backgrounds to craft a personal narrative
2020 — 2021
Product Designer at Miraco Global
  • Led end-to-end design of branding and packaging collaterals for a range of three nutritional products in time for launch
  • Established design principles as the second designer on the team
  • Redesigned website, content strategy and introduced CRM resulting in a 60% user retention
2019 — 2019
Mumbai, India
  • Crafted brand strategy for award (Effies) winning advertising campaigns for global brands like PUMA, McDonalds, and Big Bazaar
  • Conducted on-field research for a user base of 239 million with the telecom provider Airtel to predict product-market fit

Volunteering

Education

Contact

Bento
LinkedIn