About
I am a multidisciplinary designer with over 12 years of experience leading end-to-end design projects and managing design teams across various industries, including ad tech, blockchain, and ecommerce. I excel at transforming complex ideas into intuitive designs that enhance user experiences and drive business success. At CitizenNet, I designed an innovative AI-assisted ads management platform from the ground up. The platform’s success led to the company's acquisition by Condé Nast, where I continued on to lead design for the Amplify Data Products team. Outside of work, I enjoy playing chess and jamming on the guitar.
Work Experience
Led and executed the design of Amplify Ads, the platform that manages and distributes Condé Nast ad content globally. Also designed Amplify Insights, the campaign performance analysis interface, and Amplify UI, the supporting design system for all Amplify data products.
Product designer for the Jelly X platform, 0 to 1. I designed the UI/UX of the mobile interface, the supporting design system, assisted in the brand identity, conducted research and usability tests, and provided 3D design concepts for the NFT token.
Sole designer of the ads management platform, 0 to 1. Led and executed all aspects of user research and testing, UI and UX design, site design and digital marketing, and also assisted in some front-end development. Contributions direclty led to the acquisition of the platform by Condé Nast.