About
I am a product designer with over 12 years experience leading end-to-end design projects and managing design teams across various industries, including ad tech, blockchain/fintech, and ecommerce. I specialize in making complex workflows feel intuitive — streamlining processes, improving efficiency and driving business growth. At CitizenNet, I designed an innovative AI-assisted ads management platform from the ground up. The platform’s success led to the company's acquisition by Condé Nast, where I continued on to lead design for the Ads Platform team. Outside of work, I enjoy playing chess and jamming on the guitar.
Work Experience
Led and executed the design of Amplify Ads, the platform that manages and distributes Condé Nast ad content globally. Also designed Amplify Insights, the campaign performance analysis interface, and Amplify UI, the supporting design system for all ads platform products.
Product designer for the Jelly X platform, 0 to 1. I designed the UI/UX of the mobile interface, the supporting design system, assisted in the brand identity, conducted research and usability tests, and provided 3D design concepts for the NFT token.
Sole designer of the ads management platform, 0 to 1. Oversaw and carried out all aspects of user research and testing, UI and UX design, site design and digital marketing, and also assisted in some front-end development. Contributions were instrumental in the acquisition of the platform by Condé Nast.