Led the user experience design and research for an e-commerce platform to help innovate new product lines for the rural African market.

Re-designed in-person front desk experience to improve customer service and enhance partner-customer relationships for a leading sub-Saharan Africa law firm.

Led, designed and performed user interviews and usability testing for a veteran investment bank in Nairobi to help form their new FX business.

Led a team of 10 across UX, UI, visual design, content strategy, production design, motion, and prototyping to research, design, test and launch staff and consumer products, gaining C-Suite and Board support.

Developed internal creative production team through team up-skilling to offer strategic services to the marketing and sales team leading to over $100,000 in annual
savings.

Maintained a 4.5-star rating on native fund management apps, helping the firm win the 2018 prestigious International Finance Magazine Awards for Best Alternative Investment Manager.

Audited analytics to identify digital product design problems and implemented solutions by applying customer-centred design processes.

Implemented products and features in close collaboration with the engineers, business system analysts and the rest of the product development team.

Owned ideation and execution of client engagement campaigns, marketing design initiatives, and other client-facing collateral.

Collaborated with marketing and sales teams to ensure designs met the client’s needs while ensuring they also met the set business goals.