Spearheaded the design strategy for Prism.fm, an all-in-one platform for live event management, contributing to a 30-40% increase in monthly active users and helping the company achieved $2M in ARR during the period.

• Boosted Daily Active Users by 65.3%, rising from 1,200 to 1,984 during the tenure.

• Drove an 83.8% increase in Monthly Active Users, growing from 2,000 to 3,676 over two years.

• Mentored junior designers, fostering a collaborative team environment and promoting best design practices.

• Designed and launched the JumpToEvent search component, improving event search speed and efficiency by 25% for users.

• Contributed to a 300% increase in MRR, growing from approximately $50,000 in January 2020 to over $200,000 by January 2024.

• Conducted user research and usability testing, identifying pain points and iterating on designs, which significantly improved user experience.

• Developed high-fidelity wireframes and interactive prototypes that streamlined the design approval process and enhanced stakeholder engagement.

• Led the end-to-end design of core B2B features, optimizing the platform for new clients and increasing ACV by 30%, resulting in improved product-market fit.

• Championed data-driven design practices by utilizing user feedback and analytics, Increasing user adoption year-over-year by 20% and boosting customer satisfaction.

• Presented design concepts and strategies to executive leadership, ensuring alignment with overall business goals and receiving positive feedback on proposed initiatives.

• Collaborated with cross-functional teams across product, engineering, and customer success, achieving a 30% reduction in development cycles through clear design documentation and prototypes.

• Established and maintained the design system, auditing existing components to reduce design inconsistencies and engineering rework, enhancing product scalability and component reusability.