About
Freelance Product Designer, Educator + Writer based in Amsterdam. Currently available for new projects.
Projects
2023
Work Experience
2022 — Now
Amsterdam
• A storefront for Framer templates, tutorials, and components.
• A studio for empowering startups that do good.
• An advanced web design + animation course.
2020 — 2023
Content Designer at adidas
Amsterdam
A hybrid role focused on content design but with plenty of UI, design system, and prototyping work blended in.
- Refining our chatbot interface
- Tackling key topics like membership acquisition and flexible payments
- Leading hiring for writers and designers
- Building lower funnel component library post Figma migration
- Maturing the content design practice
2019 — 2020
Amsterdam
A fintech scale-up aimed at making investing more accessible, transparent, and fun. I worked on both their stocks and CDF apps and built a user research pipeline.
2017 — 2019
UX Writer at Booking.com
Amsterdam
This role was full of research and co-creation with design. Main teams I focused on included:
- Partner Assistant chatbot
- Partner platform and app
- VUI
- A11y
Volunteering
2021 — Now
Education
2011 — 2014
BA English Literature and Creative Writing, First Class at University of Hull
Certifications
2022
Interface Design from Shift Nudge
Speaking
2018
Ethics in UX Writing at Booking Annual Meeting
Amsterdam
Contact
Email
Twitter
ADPlist