Joyce Romero 🏳️‍🌈

Joyce Romero 🏳️‍🌈

Art Director in Manila, PH, She/her

Projects

Ongoing
EON Social Media

Created some of EON's social media content. I was given the freedom to explore how I would interpret and execute the content. This allowed me to play around and expand my art style and skills.

I added some bit of play with the animations so it's more enjoyable by the people.

2021

DOT case film by EON for the 2021 Tambuli Awards, edited/animated by me. The Asia Pacific Tambuli Awards recognizes effective brands with purpose.

2019

With the key message “Paskong Pinoy – Celebrating Christmas the Filipino way”, KidZania’s aim was to convince parents to spend time with their families, and show that KidZania is a Christmas destination during December.

I developed the key visual and content for the Paskong Pinoy content.

2019

Kidzania launched its one of the most attended events since 2016, Halloweek. Halloweek is a fright-less halloween affair where attendees can participate in different activities within the city.

I developed the key visual for the event, and also made the supporting social media content for the duration of the event.

2019

Once a year, KidZania Manila opens its doors to adults – one night for adults to experience the novelty of living their childhood dreams in the adult version of KidZania.

I developed the key visual for their annual event for adults, Grown-Ups Night. Also made the supporting social media content for the duration of the event.

2017

A nod to the classic Filipino horror films that are close to Pinoys’ hearts. As part of Netflix's Stranger Things 2 launch in the the Philippines, they released a set of manipulated posters based on these classics, and incorporated the Stranger Things 2 characters into them.

2015

Developed the main logo for the ASEAN Corporate Governance - Conference & Awards. Provided studies for the conference key visual and website.

Side Projects

Ongoing

I've developed the art of curating playlists. Sometimes by artists, sometimes by vibe. I've also made covers for them to help me sort them out when I'm feeling some type of way. Drop by my Spotify profile to explore, or message me and maybe I can recommend some! :D

2022
WFH + RTO

Did a little something after my colleague uttered these words. Very inspirational.

2021
No Name Cafe Rebrand

As a result of my biking, I've found many local stores around my area that served good food and coffee. One of them was No Name Cafe. I made a quick rebrand for them as a thank you for their great coffee and service.

2021

Like many of us, I took up biking during the height of the pandemic. As I didn't just want to ride out just because, I recorded some of my long rides, and made videos out of it.

2021
Olympic Games - Tokyo 2020

Illustrated Hidilyn Diaz (gold, weightlifting, women's 55kg) , the first Olympic gold medalist from the Philippines, as well as Nesthy Petecio (silver, boxing, women's feather), Carlo Paalam (silver, boxing, men's flyweight), and Eumir Marcial (bronze, boxing, men's middle).

Tokyo 2020 was a golden Olympics for the Philippines. Weightlifter Hidilyn Diaz bagged the country its first Olympic gold medal while three of our four boxers came home bemedaled with two silvers and a solo bronze, establishing the Philippines as a force again in world boxing.

2021
Message Sent Project

In an effort to practice my animation skills, I made the Message Sent Project.

We all have that unsent messages that we keep for ourselves, maybe out of fear, or that it won’t matter, or just because. The Message Sent Project imagines finally *sending* those messages - in old school style.

2020

At the start of the lockdown last 2020, I started taking photos to document the effects of the ongoing pandemic in our home and neighborhood, and to keep myself busy. It grew to a year-long project. During the time that I made this, I was able to treat it like a time machine, and ponder on my past decisions, and inform my future ones – taking notice of the things not just those in front of me, but also in my peripheral vision.

2020
HP Side at HP Philippines

Initially posted these as static assets, but decided to animate them during my free time.

2020
Portrait Illustrations

During 2020, I began to do illustration commissions to fill my time. It was a way to practice and polish my art and workflow.

2020

In April 2020, I finally saw Chernobyl, historical drama television miniseries produced by HBO and Sky UK. This mini-series got me hooked, I got a little inspired to create some content for this show, even if imagining what happened was terrifying.

2020

In March 2020, the United Nations held an open call for creatives, to help translate critical public health messages into work that will engage and inform people across different cultures, languages, communities, and platforms.

COVID-19 changed the rules of our world. How we act in public. How we interact with others. How we carry out our daily deeds. This global pandemic has created new rules that we must follow to protect ourselves and become responsible citizens.

Signs of Safety (SoS) are street signs that remind us of these new rules, whether we’re in line at a store, eating at a restaurant, in a public restroom, transacting at the bank, or getting a ride. They help us navigate the new world we live in as we continue to fight the pandemic.

2018

Last 2018, I planned my first solo trip out of the country. I chose Taiwan as the first country to go to, as I've been there before with friends, and their efficient public transport meant that I could go around on my own.

I only prepared a list of places I could possible go to, but otherwise, I had a loose itinerary. I also planned on taking proper photos of places, to test my year-old lens (a Meike 35mm), and to see if I could push myself in taking different photos.

Work Experience

2015 — Now
Makati, Philippines

Brands Handled: Spotify Asia, Netflix Philippines, Department of Tourism Philippines, KidZania Manila, Klook Philippines, Xavier University (Ateneo de Cagayan), Go Hotels Philippines, Pacific Cross Philippines, Intel Philippines, HP Philippines, Maxime Philippines and Ortigas and Co.

Responsible for conceptualizing digital campaigns and crafting social media content through mindful designs that strengthened the branding of local and multinational brands.

Handled Spotify’s regional markets (Hong Kong, Taiwan, Singapore, Malaysia, Philippines) and worked hand-in-hand with several local agencies, providing art direction and concepts for their social media content.

Participated in various agency competitions such as EON Spark Fest (creating IG filters), EON U Video Production (served as Director of Photography), and had the chance to participate in various competitions such as UN WHO’s Open Brief: UN Global Call Out To Creatives (Help stop the spread of COVID-19), Young Spikes 2017, and Kidlat Awards 2019.

2010 — 2017
Photographer / Editor at Big Bliss Weddings

Developed branding, website, and social media content for Big Bliss Weddings.

Occasionally covered weddings as well, but mostly served as an on-site editor.

2011 — 2015
Muntinlupa City

Brands handled: Capital One, ASEAN, Pacific Insurance Conference, Shell, Silver Finance, Holidays For Couples, JP Morgan Chase Philippines, and TeamAsia Trainings

Led the rebranding of TeamAsia (2014); proposed a new look and feel for the company’s rebranding.

Created event thematics, collateral design, website design, logo and branding, event documentation, illustration for event collateral/training materials for several of the agency’s clients.

Created the event logo and theme for the very first ASEAN Corporate Governance Conference and Awards, hosted by the Philippines, headed by the ASEAN Capital Markets Forum.

Developed the rebranding of Silver Finance, provider of financial solutions for pensioners, 2014.

2011 — 2011
Artist at ADMIX
Quezon City, Philippines

Did illustration and basic animated lessons meant for children in public schools. Also served as a video assistant, and was in charge of event documentation of Camp Aruga 2011.

Contact

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