Javo Esquivel

Javo Esquivel

Product Designer in Chile, he / him


Crossmedia Designer by profession specialized in mobile and web applications, with over 10 years of experience. My main focus is on creating engaging and user-friendly digital experiences.

I am passionate about designing intuitive interfaces that allow users to navigate and interact smoothly. I have worked in various industries such as fintech, biotechnology, e-commerce, and cryptocurrencies, which has given me valuable understanding of user needs and desires.



I developed the RocketDS Design System, which includes a Figma component library, design tokens, comprehensive documentation, and implementation. This ensures a consistent and cohesive user experience across all company products.


UX & UI App Design and Landing page complete development for a Chilean finance app to buy shares on the stock market and also cryptos.

Side Projects




Product strategy to impact global markets.

Work Experience

2023 — Now
2022 — 2023

As a Lead Product Designer at Xepelin, I led the design, development, and implementation of the RocketDS Design System, ensuring a consistent and cohesive user experience across all company products. With expertise in the Lending area, my primary focus has been on helping customers obtain financing.

Key Responsibilities:
- Define and apply design tokens for the RocketDS Design System, ensuring a cohesive visual appearance across all products.
- Establish the design system and documentation guidelines, ensuring consistent and efficient implementation across teams.
- Automate, apply intelligence, and organize design files in the Figma platform, enhancing collaboration and team efficiency.
- Redesign the financing application flow, optimizing the user experience and simplifying the process for customers.

2021 — 2022

As the Head of Design, my mission is to bring cryptocurrencies closer to people by enhancing the overall user experience of our products, redesigning the brand, and creating the Sirius UI Design System. I lead and manage the design team across the company, ensuring consistency and quality in all visual and interactive aspects of our products.

Key Responsibilities:
- Define the company's first Design System, establishing a solid foundation for visual consistency and - efficiency in product development.
- Drive usability improvements within the application, optimizing the user experience and facilitating interactions with cryptocurrencies.
- Redesign the brand and website, creating an attractive and cohesive visual image that reflects the company's value proposition.
- Enhance the user experience in the registration process, simplifying and streamlining it for users.
- Establish brand guidelines for television advertisements, ensuring consistent and effective visual communication.
- Manage the design team and define efficient processes, fostering collaboration and quality in project delivery.

2019 — 2021

I led the enhancement of interface and user experience for the vehicles vertical in Brazil, Argentina, and Mexico. Utilizing guerrilla testing, interactive prototypes, and A/B testing, my focus was on maximizing satisfaction and user retention for mobile users.

Key Responsibilities and Achievements:
- Designed and developed an innovative functionality that allowed users to simulate automotive loans, enhancing the purchasing experience.
- Redesigned and implemented the main product page on both web and app, optimizing navigation and highlighting relevant information for users.
- Led an efficient and accurate vehicle validation process, ensuring the quality and veracity of information provided on the platform.
- Made significant improvements to the seller profile card, providing users with a clear and trustworthy view of sellers.
- Collaborated closely with development and data analysis teams to ensure effective implementation of enhancements and measure the impact on user satisfaction.
- Achieved positive results, increasing user retention and improving the purchasing experience in the vehicles vertical across multiple countries.

2018 — 2019
Chile - USA

I led the design of clinical products for patients and physicians at uBiome, enhancing the user experience and consolidating all clinical and non-clinical platforms on the web into a single integrated and functional brand experience through a new design system.

Key Responsibilities
- Improved the user experience in uBiome's clinical products by collaborating with multidisciplinary teams.
- Consolidated clinical and non-clinical platforms on the web, creating a cohesive brand experience.
Implemented a new design system to ensure visual consistency and functionality across all clinical products.
- Collaborated with physicians and clinical experts to design products based on market best practices.
- Conducted user research and usability testing to enhance clinical products.
- Worked closely with the development team to ensure the successful implementation of the design.

2017 — 2019

Teaching: "Development of Interactivity, User Experience and User Interface" and "Introduction to Interactive Design"

As a Diploma Professor
Teaching the courses:
· User Experience (UX) and Information Architecture (IA)
· User Interface (UI) Design
· Web Design, Layout and Web Development
· Responsive and Mobile Design

2017 — 2018

Responsible for the Corporate Web and User Experience of Falabella.com (Chile, Argentina, Peru, and Colombia), making improvements on the web, user test, A/B testing, benchmark, and heuristic test. We worked as a team with the DCU methodology on the desktop and mobile. Also, I led the UI and UX redesign of the Falabella app for iOS and Android.

Key responsibilities
- Enhanced product descriptions and information at the code, multimedia, and SEO level, improving visibility and attracting a more extensive user base.
- Designed the "Worlds" module for the CyberDay event, summarizing the best of each category in an engaging format.
- Designed a new price scanning experience within the in-store application, empowering users with self-service capabilities.
- Standardized the visual language within the application, delivering a consistent and enjoyable experience across multiple countries.
- Improved website navigation and discovery of categories and products.
- Optimized platform code, enabling flexible configurations for special events.

2015 — 2017

As a Product Manager I led, managed, organized, and implemented the company's product for clients from Chile, Peru, and Brazil. Leader of a development team for different platforms. In charge of the User Experience of the implemented products for iOS, Android, AppleTV, Roku, IPTV, and Android TV.I led, managed, organized, and implemented the company's product for clients from Chile, Peru, and Brazil. Leader of a development team for different platforms. In charge of the User Experience of the implemented products for iOS, Android, AppleTV, Roku, IPTV, and Android TV.

As a UX Designer my job was UI and UX Design on all platforms developed by the company; I worked on projects for iPad, iPhones, Smartphones, Tablets, and Smart TV apps. I also worked as a front-end designer building some CSS/ HTML and using frameworks such as Bootstrap and Semantic.

2013 — 2014

I was the leading designer for the App and web experience.

2012 — 2014

I was in charge of design decisions in the company's digital area. Working closely with clients with web and app design projects involving UI and UX Design, leading all web and app implementations.


2015 — 2015

Specialization in the development and management of projects related to digital content. Emphasis on practical tools in Design, website and App layout, and the study of the user as a central element when developing a project [UCD]. Deepening user experience, usability, wireframes, information architecture, information design, and Design Thinking.

2009 — 2013

Activities and societies: New Alumni coach.

Bachelor's Degree: Crossmedia Designer
Professional degree: Crossmedia Designer
Thesis: KARU is a digital platform that provides reliable information about the activities and attractions of astronomical tourism in the Elqui Valley in Chile, which helps the user to visit the observatories in the area.