Staff product designer in London
I collaborate closely with seed-stage founders to shape initial product ideas, and work with cross-functional enterprises to deliver end-to-end projects. My methodology revolves around continuous learning with users, fostering co-ideation to encourage open creativity, and striking a balance between insights and intuition. I'm currently freelancing, and writing practical design advice for founders through my newsletter Designing Futures.
Led the end-to-end design of a company priority, Intelligent Acceptance, which boosted merchant engagement by granting access to invaluable data that optimises their payments. This dashboard page, praised by Guillame, the CEO, not only provides Tier 1 merchants with insights into their processing improvements but also empowers them to make informed decisions, leading to enhanced cost management and increased revenue opportunities. “A really nice dashboard page. It’s exciting for merchants to see the improvements on their processing” - Guillame, CEO
Led design efforts to resolve one of the most intricate challenges faced by the top 15% of our merchants, who collectively drive 60% of the company's total processing volume.
Mentored designers and delivered talks on designing for enterprise merchant mental models, to improve the user-centricity in our processes.
Ada Health is a global healthcare startup helping users understand their health concerns and leading them towards appropriate care with its AI-powered symptoms checker.
Design lead for the care navigation enterprise product, Increasing appropriate conversion to care and helping users to understand what they can do about their symptoms.
Collaborated with stakeholders across the business, including clinicians and external clients, via workshops to co-design new product initiatives.
Increased user research capabilities for the product and enterprise clients by designing and testing a new feedback system, helping to clarify Ada's impact on users.
Fat Llama (Y Combinator S17) is a peer-to-peer rental marketplace that allows people to rent spare items, monetise their unused possessions, and reduce waste.
Leading designer in the growth team supporting the business during it's Series B funding round, designing across their Web, Android and iOS products.
Organised continuous research with users, helping to define problems to solve and UX experiments to work on as a team.
Increased conversion to listing unused items by improving product understanding through app onboarding improvements.
OME Health is a 12 week personalised nutrition coaching app that helps people to develop long-lasting nutrition habits tailored to their intrinsic health goals, whether it be losing weight, improving your energy or wanting to improve the quality of your diet.
After their seed round funding stage, I joined the team as their first design hire to lead the experience across their iOS and Android products.
Working in a close-knit team with both co-founders, Product Manager and Health Coach to discover user insights, co-design, validate and launch their initial product offering.
Working in the product team to lead the design, prototyping and validation of a variety of new features on Kalo’s web app, whilst adaptively working on other prioritised developments such as assessing key workflows of their primary personas and supporting the team towards their Series B funding.
- Worked across Hive’s iOS, Android and Web lifestyle app.
- Kickstarted UX experiments with the team conceptualising a new information architecture based on user research, optimising core user tasks and prototyping for validation.
Working in a multidisciplinary team, I was responsible for assisting Farfetch's iOS and Android app design on various product features and providing design critique.
Leading designer in a small team to conceptualise and design an app-based MVP for an International high fashion retailer (Confidential).
Leading the design on various large scale projects, including a re-design of Santander's iOS and Android banking app. In addition, increased user education of their spending and helped launch a new banking insight product called Spendlytics. I also prototyped a new banking blockchain functionality.
Worked across various projects on Homebase's eCommerce channels, including helping them to launch their first app.
Practicable design and UX advice for founders, indie hackers and product teams on taking ideas from zero to one.
A Dynamic Duo for Designing Exceptional User Experiences