
About
Some guy with a keen eye on what's fly.
Side Projects
In progress.
Work Experience
Managed and collaborated with a team of designers and developers, overseeing the creation of digital materials.
Engaged in technical consulting and directed the design and development of brands and websites.
Executed email marketing campaigns for clients like Carrot Creative, MTV, David’s Bridal, Sotheby’s, and Tambaran Tribal Art.
Partnered with agencies such as White + Partners, KBGD, and Breensmith Advertising.
Contributed to a variety of projects including the production of print and digital materials for annual reports, brochures, advertisements, logos, presentation binders, CD covers, websites, and interactive kiosks.
Founding member of the Platform UI team. While living in Argentina in 2019, instrumental in interviewing and recruiting key team members who have significantly contributed to the team's success.
Spearheaded the development of the Unqork Design System (UQDS), which now forms a core part of Unqork's platform, enhancing both functionality and user experience.
After the completion of the UQDS, transitioned to the Module Builder team, integrating the design system into component settings. Contributed to the creation and refinement of 92 module definitions that leverage UQDS.
Currently part of the Experience Engineering team, working on innovative component creation using the Runtime team's Vega engine. Involved in pioneering efforts to build and refine new methodologies in a dynamic, real-time development environment.
Collaborated in a team to develop over 50 custom themes and demos, laying the foundation for future design initiatives.
Innovated with the creation of utility classes to enable configurators to make CSS changes independently, a precursor to practices adopted years later by Unqork Digital.
Played a key role in transitioning the Module/App Builder from v1 to v2, with much of my input on design, styles, and behavior still in use today.
Actively engaged in the creation and advancement of key technical projects, including YaleMedicine.org and Bundoo.com.
Played a crucial role in strategic planning and enhancing the user experience design aspects of these projects.
Implemented and enforced robust development standards encompassing code style guidelines, linting practices, and efficient Git branch management.
My significant contributions to Bundoo were recognized with an honorable mention at the Webby Awards.
Led the deployment of the Yale School of Medicine website, utilizing a tech stack that included Gulp, Webpack, React, and PostCSS, alongside aiding in the integration with .NET back-end technologies.
Oversaw all physical technology resources within the agency.
Recruited, trained, and managed a diverse team of freelancers, both locally and internationally.
Provided expert consultancy on UI design, UX development, and creating cross-browser/platform compatible experiences.
Spearheaded the development of progressive-enhanced front-end solutions.
Worked with high-profile brands such as Ciroc Vodka, Macy’s, Casio, W.W. Glass, and David’s Bridal, as well as the Venture Development Center, contributing significantly to both client-facing and internal projects.
Oversaw the design and development of email blasts, web banner advertisements, and features for web and email, as well as landing pages for one of the largest bridal retail stores in the country and its affiliate site, OurWeddingDay.
Led the redesign of the corporate style guide, the main website, branding elements, the vendor control panel for logged-in users, and various content pages.
Assisted Creative Director and Art Director on an advertising campaign spanning web and print media for the Department of Defense Missile Defense Agency.
Responsible for all aspects of public/media relations including: leveraging the positive assets of the organization’s brand icon, McGruff the Crime Dog®; foster non-traditional media and advertising opportunities for NCPC and conduct aggressive media outreach for the National Citizens’ Crime Prevention Campaign; assist in the development process of production for television public service announcements; act as liaison between NCPC spokespeople and the mass media including major television networks, newspapers, and magazines; handle daily media inquiries, schedule television and phone interviews; prepare talking points, press releases, and media kits; and help promote NCPC story lines.
Developed a high number of highly conceptual email campaign templates for restaurants in the United States and Europe.
Worked closely with Creative Director Bridget Camden on print concepts for "Creating & Consuming Culture in the Digital Age", a collection of VCU-hosted speaker series.
Oversaw the design, copywriting, and production of four posters, prominently displayed on campus, highlighting the series' exploration of digital technology's influence on contemporary culture and the arts.
Coordinated with various departments within VCU to ensure the series' successful representation through visual media.
Volunteering
TECHO is a youth led non-profit organization present in Latin America & the Caribbean. Through the joint work of families living in extreme poverty with youth volunteers, TECHO seeks to overcome poverty in slums.
Education
Studied fundamentals of the Ruby language and Ruby on Rails framework.
Handpicked to take a job as Mac Lab Monitor due to my expertise in Mac OS, PC networking, concepting, and design. Supervised and maintained the Macintosh Lab for all Mass Communications majors. Assisted people in concepting their ideas, troubleshooting issues, and broadening my own knowledge.
Extracurriculars
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Ad Club
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Linux Users Group
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Mass Comm Lab