**Transmute's Verifiable Data Platform uses decentralized identifiers and verifiable credentials to secure and trace critical supply chain data. I helped Transmute improve the usability and design of the VDP leading up to the public beta.**

Early testers found the platform difficult to use and the process of creating credentials complex. I worked with the Product and Engineering teams to quickly prototype and test ideas using the Material UI design system.

We simplified the credential issuance process, halving the number of steps, and made the trade and importation documents easier to complete with familiar design patterns and navigation tools.

This work is ongoing.

```cv
gallery
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```

UX & Product Design for a Supply Chain Documentation Platform

The Small & Medium Business Exchange helps SMBs raise funds by issuing bonds on their blockchain-powered marketplace. As founding designer, I was involved in every aspect of bringing the SMBX to market.

I named the company and its core product, designed the brand identity and go-to-market materials, and designed the end-to-end experience for both retail investors and small business owners.

The SMBX mobile app is targeted at millennial investors. I designed the browsing experience to feel more like crowdfunding than finance. Bidding and buying uses a simple, maths-forward UI to help demystify bonds and fixed-income investing.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fde8B19bP5ZWs81eTnfUijJGOqF52%2Fj2DWAYscgsZmhaj1vJhf%2Fea67ef38-e360-463c-b5af-cefdb10dd97e.png?alt=media&token=50910dbb-3251-46c0-acc1-81f7cf0a0abd","id":"ea67ef38-e360-463c-b5af-cefdb10dd97e","width":2598,"height":2160,"filename":"Group 81a.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fde8B19bP5ZWs81eTnfUijJGOqF52%2Fj2DWAYscgsZmhaj1vJhf%2Fba213372-9f5f-4442-aa4c-8aba5f75eb83.png?alt=media&token=4610a1e1-8383-478d-9531-78184684f678","id":"ba213372-9f5f-4442-aa4c-8aba5f75eb83","width":3840,"height":2160,"filename":"Frame 729.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fde8B19bP5ZWs81eTnfUijJGOqF52%2Fj2DWAYscgsZmhaj1vJhf%2F988f26fd-b0f5-410f-a2c0-a0f4bd8a9e47.png?alt=media&token=d030fe64-4982-4214-85ef-4d8954a17f79","id":"988f26fd-b0f5-410f-a2c0-a0f4bd8a9e47","width":3840,"height":2160,"filename":"Group 82.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fde8B19bP5ZWs81eTnfUijJGOqF52%2Fj2DWAYscgsZmhaj1vJhf%2Fe4e79a49-2d59-44fe-895b-ce6afe80b8a1.png?alt=media&token=2c2b7ee0-4f54-40d4-9edf-3f5da9fbc8b1","id":"e4e79a49-2d59-44fe-895b-ce6afe80b8a1","width":2762,"height":2160,"filename":"Laptop Issuer dash.png","type":"image/png","caption":"","border":false}]}
```

Branding, UX & Product Design for a Small Business Investment Platform

Borrego Energy is one of the largest renewable energy companies in the US. They have been a Manmade client for over 15 years. Recently I have been helping them visualize business processes to improve efficiency and align distributed teams.

I worked with their Development group to design a system for mapping and sharing their value stream. Value stream maps were historically shared as large-format printouts but with everybody WFH a digital solution was needed.

I developed a grid and component system that worked well on-screen. To test the fit and usability of the new design I built a no-code mockup using Google Slides. This was so well received that they determined an app was no longer required.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fde8B19bP5ZWs81eTnfUijJGOqF52%2FoHIcMLaATaeTKVAGTdQe%2Fa807e1c5-cc00-47e7-8bdf-e7ab9ab7cde7.png?alt=media&token=d467aff1-84a5-4cb8-bde6-0dfa1cd4c981","id":"a807e1c5-cc00-47e7-8bdf-e7ab9ab7cde7","width":1440,"height":928,"filename":"iMac BOR 1.png","type":"image/png","caption":"","border":false}]}
```

Value Stream Visualization for Renewable Energy Development

Funded by the Canadian government, Imprimo is a platform for Canadian visual artists. Imprimo lets artists share the stories behind their work and build a verified record of their artwork’s provenance on the blockchain.

Working alongside the product team I helped define the value proposition, product architecture, and feature roadmap for Imprimo. As the sole designer, I designed and prototyped the end-to-end experience for artists and the public.

A key finding was that managing a website and online gallery is a pain point for artists. Imprimo is designed to simplify artwork management and provide artists with a single, professional, trusted online presence.

The Imprimo identity was designed by [Ensemble](https://weareensemble.co.uk/).

```cv
gallery
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```

UX & Product Design of an Art Provenance Platform

Product Designer

Experience Mapping

Design Leadership

Branding & Product Design

As Design Director at Manmade, I have led numerous information and communication design initiatives for Genentech (later Roche) which include visualizing the early-stage drug development process and designing a communications platform for their South San Francisco campus.

Jon Williams

2023