Funded by the Canadian government, Imprimo is a platform for Canadian visual artists. Imprimo lets artists share the stories behind their work and build a verified record of their artwork’s provenance on the blockchain.
Working alongside the product team I helped define the value proposition, product architecture, and feature roadmap for Imprimo. As the sole designer, I designed and prototyped the end-to-end experience for artists and the public.
A key finding was that managing a website and online gallery is a pain point for artists. Imprimo is designed to simplify artwork management and provide artists with a single, professional, trusted online presence.
The Imprimo identity was designed by Ensemble.
