The Small & Medium Business Exchange helps SMBs raise funds by issuing bonds on their blockchain-powered marketplace. As founding designer, I was involved in every aspect of bringing the SMBX to market.
I named the company and its core product, designed the brand identity and go-to-market materials, and designed the end-to-end experience for both retail investors and small business owners.
The SMBX mobile app is targeted at millennial investors. I designed the browsing experience to feel more like crowdfunding than finance. Bidding and buying uses a simple, maths-forward UI to help demystify bonds and fixed-income investing.
