Currently accelerating enterprise-level AI and ML projects at Unisys.
About
Dynamic digital designer and product strategist with over a decade of experience turning complex challenges into innovative, user-centered solutions. Proven track record in creating scalable design systems and leveraging emerging technologies, including AI and mixed reality, to deliver measurable business outcomes.
Awards
Work Experience
-
Currently leading the design of AI-powered quantum computing products on our startup-structured Velocity team, focusing on sectors such as logistics, finance, and healthcare.
-
Designed, documented, advocated for, and managed a unique AI-powered design system that underpins the functionality and success of multiple product lines. The result is a highly adaptable, scalable, and efficient system that has transformed how we design and build at Unisys.
-
Conducting continuous UX research and user testing to refine and validate product designs, ensuring alignment with market demands and user needs.
-
I facilitate effective communication and collaboration between stakeholders, managers, and leadership, ensuring strategic alignment across the company.
-
Revamped design standards, leading to a 20% increase in team efficiency and a smoother design-development workflow.
-
I bridge the gap between design and development, ensuring seamless integration of updated design standards, which improved project timelines and stakeholder satisfaction.
-
As a mentor, I guide other designers, sharing best practices and ensuring design standards.
-
Led UX initiatives for top-tier clients like Sonos, creating tailored digital solutions that enhanced both B2C and B2B engagements.
-
My role primarily involved crafting intuitive and visually engaging websites and landing pages.
-
Reduced project delivery timelines by 40% through the effective implementation of agile, no-code solutions.
-
I streamlined UX strategies from concept to execution, incorporating journey mapping and user testing to enhance user engagement.
-
I managed comprehensive design systems, ensuring consistency and scalability.
-
My creative direction extended to diverse advertising campaigns, leveraging email marketing and various channels to maximize brand impact.
-
In cross-functional teams, I aligned project goals with client feedback, championing sustainable practices and navigating project bottlenecks.
-
I also facilitated collaborations between designers and developers, optimizing workflows and outcomes.
-
Directed UX projects for brands like Pepsi and Volvo Trucks, boosting user satisfaction and achieving strategic business objectives through innovative design leadership.
-
I streamlined design processes, established best practices, and mentored team members to enhance design quality and efficiency, reducing turnaround times and increasing efficiency.
-
Serving as a key liaison between design and development teams, I ensured smooth project execution. I demonstrated adaptability by leading both code-based and no-code projects, incorporating innovative 3D and motion design elements to elevate client projects.
-
I frequently presented our design solutions to both internal and client teams, focusing on efficient execution and high-quality project delivery.
-
I also led initiatives for mixed reality experiences, installations, and other digital design projects that kept the agency at the forefront of market demands and innovation.
-
Orchestrated a comprehensive e-commerce site redesign that doubled user engagement and significantly increased salesl
-
Instituted user-focused design practices such as A/B testing, which reduced cart abandonment by 20% and streamlined user pathwaysl
-
Crafted and maintained a robust design system that upheld brand integrity across digital touchpointsl
-
I collaborated closely with marketing and product teams to ensure that website designs were fully aligned with the overall brand strategy and timed with product launches
-
At IT Edge, I was solely responsible for our website offerings, expertly blending my design and development skills. I utilized PHP, JavaScript, HTML, and CSS to craft responsive, SEO-optimized websites, focusing on user engagement and enhancing online presence for clients across various industries.
-
My role also included developing unique brand identities, translating client visions into compelling digital experiences, and overseeing complete project lifecycles—from strategy formulation and brand identity creation to site launch and post-launch support.
-
In addition to web development, I contributed to customized Salesforce solutions, tailoring solutions to meet specific client needs. This dual expertise in technical development and customer relationship management platforms enabled me to provide holistic digital solutions that maximized business impact and client satisfaction.
I contributed to mobile app design and development, focusing on creating a user-friendly platform that significantly enhanced the learning experience for K-12 students. I played a key role in mixed reality initiatives, exploring and implementing innovative solutions to enrich virtual learning environments. My involvement extended to refining the design of the Learning Management System, improving its usability and accessibility.
Volunteering
Donated to 'Make a Mark Charlotte,' a marathon design and development event supporting humanitarian causes. Collaborated with a diverse team to revitalize the brand identity for 'Charlotte Black Dogs,' culminating in a revamped Squarespace website that promotes awareness of Black Dog Syndrome.