About
I’ve been building digital products and businesses for over 20 years, when I got my start building marketing websites for freelance clients.
Since then, I’ve founded, scaled and exited several successful businesses, including a digital product agency and a SaaS user research startup.
Work Experience
Hanno was a boutique digital product and marketing agency. We started out building and launching products for clients across many industries (including Uber, Lenovo, Betfair, Sony and many startups). We also span out our own product: PingPong.
We then pivoted to work exclusively with large healthcare businesses from 2017 onwards. Mostly, we worked with R&D teams to help design, build and commercialise new digital health products.
PingPong is a SaaS platform for conducting remote UX research, born from our frustration when trying to recruit users for qualitative research interviews at Hanno.
I co-founded the business, designing and building the initial product as a weekend side-project. Over 5 years, we grew the product and team, leading to a successful acquisition by Hotjar in 2022.
Teams
