As part of the launch of Robinhood's Crypto Wallet, I led the strategy and design direction for the waitlist experience building out an emotive brand moment for our crypto customers. In addition to this work, I also helped with the refresh of our visual language for Robinhood Crypto that we rolled out via a new onboarding experience.

Spearheaded the design and introduction of financial literacy and in-app education at Robinhood. I helped to research ways in which users learn and designed a variety of experiences for varying experience levels.

Led brand experience design efforts across various teams and product areas leveraging illustration, animation, and interaction design. Projects ranged from launching our crypto wallet waitlist to redesigning onboarding across the entire product design org.

Working across various teams such as Rider Preference, Amp, and Brand XP. All of which ladder up to shaping the way people perceive the Lyft brand through their in-ride experience.

Worked on a small team and eventually became the sole designer for the illuminated trade dress that sits on top of most Lyft drivers dashboards called the Amp. Finding ways to leverage both hardware and the phone to lean into emotive moments for the rider and driver. I also conducted researched, designed, and tested a packaged set of physical goods we provided drivers to enhance their driving experience. This included branded charging cables, multi-port chargers, odor neutralizers, sick bags, and more.

Worked as the Visual Design Lead across our Product Design org helping to facilitate design crits, reviews, and collaboration efforts between Brand and Product Design teams. I also worked closely with the Design Systems team to develop our visual language and innovate on our design system.