Redeveloping the entire current design system from the ground up, providing improvements to accessibility across the product and constructing full documentation of all design guidance for the business.

Conceiving and developing the company’s design system that works across 5 other acquired brands. Helped build the team up from 2 to 8 in design & engineering, leading the team of 4 designers, standardising the process and roadmap creation.

Crafting a more extensive brand identity which lead to enhancing key areas of the legacy B2B product platform and reimagining how the business discovers and licences its vast catalogue of music to customers.

Undertaking freelance contracts at a Senior to Lead product design level for agencies including AKQA, Ostmodern and Native Design and for clients such as Channel 4, EY, and Kobalt Music.

It can be a tough conversation to have but reworking your design system can be what’s best for everyone.