
About
A multi-disciplinary product design & software development leader with 17+ years experience across a wide-range of clients: from local and federal governments, to start-ups, scale-ups, and global enterprises.
Work Experience
Leading design of a 0 → 1 strategic web application for the United States' Space Force, enabling rapid commercial data analytics and enhancing operational decision-making through innovative technological solutions.
A multidisciplinary, independently owned design consultancy that co-creates strategies, applications, and processes that solve client's unique business challenges.
Designed the foundations of a comprehensive design system focused on accessibility, UX improvements, UI consistency while refining onboarding flows while advising on long-term product strategy.
Modernized design, collaboration, and content operations while cultivating a data-informed culture to drive business growth and efficiency.
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Evolved and designed an accessible cross-platform color palette;
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Introduced new technologies, statistically improving inter-departamental communication and transparent collaboration, internally and with external vendors;
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Developed and successfully pitched hiring strategies and interview processes for storefront conversion optimization; and
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Led and facilitated company co-creation sessions, establishing content production processes for foundational funnel efficiency and KPI's creation
Scaled mobile app and organization to accommodate diverse property types, improve UX, and align with evolving mission: from reservations to experiences.
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Expanded team from 10 to 85+ people across 14 inter-departmental, multi-disciplinary teams;
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Increased daily active users from 500k to 1.5mil+;
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Significantly reduced TTM for feature development;
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Streamlined workflows, increased partner efficiency;
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Re-architected app's front-end and push notifications while implementing a new design system; and
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Increased multi-platform parity and cross-platform usage.
Led the three partner platform verticals: API, Web, and Native Apps; comprised of 75+ people, 15 direct reports, and 7 product teams. This was the team's 5th leadership change in 9 months. So, I focused on building essential foundations for my portfolio of teams.
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Cultivated technical and managerial leadership, successfully promoting 10+ new managers and 15+ individual contributors;
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Established technical leadership across department, culminating in Department Community Projects led by Craft Principal and Leads (engineering, design, copy, quality);
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Organized two departmental day conferences for the department (300+ attendees);
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Managed change through multiple large-scale organizational, team, and product pivots ;
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Created product teams and technical writer role to strengthen Booking.com's API as a product (rather than just developers); and
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Led the Innovation Week Project developing Booking.com's Inclusion, Diversity, and Belonging portal with an ad-hoc team of developers and designers.
Led growth and organizational development across Growth & Localization, driving team autonomy, performance, and cross-functional collaboration while managing complex organizational transitions.
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Established Localization Community Projects, Field Testing, and Global Insights Resource, connecting cross-subdepartment communication
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Improved team engagement and product focus through strategic leadership
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Facilitated significant personnel transitions across multiple teams
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Advanced blog.booking.com strategy, increasing monthly publication frequency
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Initiated strategic initiatives like Accessibility Team, Tech Team Impact Survey, Copywriter Competency Framework, and Copy Experimentation Tool
Awards
1 of 35 Playmakers recognized from a 22k+ global workforce, Playmakers actively shape Booking.com's culture into a welcoming space for all.
By actively seeking opportunities to bridge differences and champion inclusion in every interaction, they make colleagues feel valued and empowered to contribute their unique voices. Their dedication extends beyond daily tasks, challenging the status quo and educating others to build a brighter future for the organization.
Contact
Writing
A collection of micro-stories written in a 5-7-5, haiku-like, meter
Five stories of typographic, geometric, and illustrative tattoos
Synthesizing my leadership philosophy into a coaching practice
Reflections while reading the necessary second edition of Mike Monteiro's "Design is a Job"
Side Projects
The first went so well, I was asked to organize a second one to transition the department into the next year.
Internal, departamental conference bringing together the 300+ people—senior leaders, managers, designers, developers, copywriters, quality specialists, data scientists, product owners, and product marketing professionals—that develop the accommodation partner products.
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Coordinated with stakeholders to align conference goals with organizational objectives
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Curated conference content and designed program schedule
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Researched and secured appropriate venue meeting capacity and technical requirements
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Coordinated audiovisual setup and technical support
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Oversaw catering services and dietary requirement planning