Lead Designer | Embrace Rebranding Project

Project Overview: Led the rebranding initiative for Embrace, a pioneering tech company empowering mobile developers. Collaborated with a multidisciplinary team to redefine Embrace's brand identity and positioning, enhancing their market presence and appeal to mobile teams globally.

Key Contributions:

• Spearheaded the development of a comprehensive visual identity that encapsulates Embrace's vision of enabling mobile developers to create transformative experiences.

• Crafted a compelling brand story, clarifying Embrace's offering and positioning them as a crucial partner for mobile development teams.

• Developed innovative design solutions that highlighted Embrace's role in driving success through higher fidelity insights into mobile performance.

• Created a cohesive and bold visual language that inspired mobile developers to think bigger about their potential projects and the future of mobile technology.

Impact:

• Successfully elevated Embrace's brand awareness and market perception.

• Delivered a breakthrough visual identity that aligns with Embrace's mission and vision, resonating strongly with their target audience.

• Positioned Embrace as a vital and inspirational partner in the mobile technology space, empowering developers to achieve bold and ambitious goals

Worked on visual identity systems for clients including American Express, CVS, Verizon, SAP and Wyndham Hotels, CMT, Birchbox and Honeywell.

Art director for prominent Australian fashion and lifestyle clients such as QVB , Sportscraft, Rhodes and Beckett and Running Bare.