Challenge: To create a joyful and empowering clothing brand that inspires joy and community.

Introducing HALLO GOEIENDAG!

We set out to create a brand that embodied the power of joy and self-expression. A brand that would not only make people feel good but also inspire them to spread positivity in the world.

HALLO GOEIENDAG is not just about clothing - it's a movement.

To support the brand's messaging, we developed a wide range of content that included photography, videos, and social media campaigns that encouraged our audience to spread positivity and inspire others to join.

Working with a team of production- and set designers on a new Netflix show. Took care of branding, design and print follow-up on a made up bank — introducing modal.

I branded Feniks for Belgium most watched television soap called 'Thuis'.

Feniks launches as the mothership of a restaurant, wine shop and vineyard collective. It needed to be bold, refreshing and bring some elegance with it as well.

Introducing this brand new branding project for Advocaten De Decker - your trusted legal partners. With a fresh look and unwavering commitment to justice, we're ready to tackle any challenge that comes our way.

Project for VRT & Eyerworks, for Belgium's most watched television soap 'Thuis'.

Beyond stoked Framer made my portfolio landing page available through their template store 🤩
framer.com/templates/port…

Lights, camera, action! Ludens High School/College is ready for its close-up as the production of Belgium’s most watched Television Soap ‘Thuis’ embarks on a new storyline.

Well 👋🏻 2020, we have a new project live — Every idea, no matter how embryonic, finds its way out of your brain and into the world following an ever-lengthening thread of words. For this, I collaborated with Not Another Graphic Designer for Ink.

→ www.goodcopy.ink

In 2020, I was contacted by a good friend of mine about a side project she was part of.

Once in about two months, she and her team try to bring people with dementia, their family members and caregivers together in an informal way, to make the feeling of isolation a subject for discussion and to break through. A chat cafe is therefore the perfect place to meet people, make contacts and exchange experiences.

The old branding was about seven years old and needed some refreshments as well as a new poster & flyer template.

It's all about the details.

Het Vroonhof is an investment platform that links investors to opportunities with a vision. I've been working on the project together with brand designer Pieter De Kegel (www.notanothergraphicdesigner.com), copywriter Jill Mathieu (www.goodcopy.ink) & backend dev Ben Goevaerts.

Took care of design & front-end development.

The new portfolio will be live soon, so I thought it might be a good idea to upload some recent work. I designed and build a complete webshop for Ellis Gijsen, a perfume store in the city center of Bruges. Authenticity must and user-friendly must be key, she said. ⟶ Head over to www.ellisgijsen.be to see it yourself

Het Klein Bestek, not your average restaurant near Bruges, contacted me a couple of months before to design a landingpage for their restaurant. It must be easy to find back the menu, and contact them through their phone number. Head over to www.hetkleinbestek.be to see it in action

For about three years, I wrote about all things tech for Tandem Tech; a online Flemish tech magazine. Pictures taken for the reviews were uploaded to Unsplash

While still working at Thuis, I got a call from the communication office of VRT to ask if I wanted to hop by and start working as a freelance Senior Designer & Photographer.

During the two years, I took care of quite a lot of internal and external important (printed) documents, building social templates and educating the team on how to work together in Figma. Together we rebranded VRT not once — but twice!

I also got hired as a Photographer. Which for me was like a major job opportunity. Although I had years of experience working as a photographer for companies and events, I never imagined doing this as a day job. Still — they reached out, which I'm truly grateful for.

After working at In The Pocket for almost a year, I felt like working from 9-5 wasn't what suited me. So I made the decision to start working as a freelancer.

Just when the word was out — VRT called and asked me if I wanted to join the team of set dressers to support as a digital prop designer for the well-known television soap Thuis.

During the four years working at Thuis, I took care of building Tinder-, WhatsApp- and Instagram clones so they could be edited and used on set. But I also branded some made-up companies or took care of labeling wine- and beer bottles.

When I was 15, I started working as a nightlife photographer at local festivals. But it was until 2016 that I landed my first big job as a photographer for Red Bull Elektropedia ⚡️

Landed my first real-real job! Graduated from high school, and got hired by Digital Product Studio — In The Pocket.

What just happened?! I can't hide the pride I felt for being accepted as a junior front-end dev at Dogstudio. Thé award-winning maker of good shit.

No really; everyone knew about the studio. They're responsible for many next-level digital experiences, including the website of the famous fashion designer Natan, and of course their own yearly-design-tech event KIKK.

I had a blast working there.

SSSUPERMACHINE was the place to be. The young company was responsible for many creative projects that stood out. Companies hired them for creating funny and engaging ad campaigns.

Really glad I had the chance of working there as a junior designer during the school summer holidays!

In my second year of high school, I got the chance to collaborate with a large group of students on a big European project for the Belgian Radio & Television Network.

Generation What was the first large-scale and multimedia study of what the 18-34-year-old generation is concerned about. The project was built around an online survey with 149 questions divided into 21 themes. 12 countries joined forces to make it a truly European event!

Took care of designing, editing video and working as a behind the scenes photographer.

My first real gig ✨! Since I had some experience designing flyers for events by then — I got hired as a designer for a local drum and bass festival. Took care of branding, designing visuals for socials and print.

This is when things started to get more serious. Still; as a junior graphic designer I landed my second summer job at a local graphic design agency. Took care of multiple websites and digital projects, while also delivering as a photographer

Had my first experience working as a junior graphic designer at Group Vandamme. Took mostly care on design of a folder for a toy store.