Work Experience
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Launched a dental Enterprise Practice Management System (EPMS) adopted across 1000+ locations. The featured dashboards and Patient Communication Tool halved the time staff spent on tasks, increased staff retention rate, and raised customer satisfaction
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Shipped products, including the WellNow website and Aspen Dental’s Patient Check-in. Led comprehensive end-to-end UX design, resulting in a significant increase in benchmarked usability scores
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Spearheaded the patterns and documentation effort within the design system. Evolved the design system and brand guidelines to ensure scalability and consistency across our brands and products
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Led UX workshops for PMs, engineers, and leadership, leading to aligned scope and direction
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Collaborated closely with product, engineering, and stakeholders across full product cycle discovering and leveraging opportunities and constraints, leveraging data and feedback to shape design decisions, creating UX artifacts, usability testing
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Led initiative for Design Ops improvements for small team of 5, including establishing new guidelines and processes in user research, documentation, and design system (design tokens)
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Regularly sought and participated in design reviews with project teams and broader UX team through a lens of usability, accessibility, feasibility, and aesthetic quality
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Identified and resolved conversion issues such as navigation usability and reasons for a high bounce rate for a small luxury brand. Data-informed design decisions resulted in a 114% increase in revenue, a 147% increase in usage, and 90% user satisfaction
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Shipped fully working websites for a small luxury brand and a nonprofit (using Webflow; Squarespace)
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Received funding from a Swedish incubator program for a personal project: a finance education app for women
Established the organization's design systems by conducting internal audits, securing buy-in, and developing essential components and patterns -
Presented findings and designs to clients and stakeholders through storytelling
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Designed concepts, lo-fidelity to hi-fidelity wireframes, and interactive prototypes
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Streamlined recruiter user experience with automation, halving average candidate tracking time on one platform, eliminating the need to switch between LinkedIn and ATS