Product Design Lead: Indeed Hire (Recruitment automation software for high-volume hiring)

• Lead the design and implementation of Indeed Hire Platform (Indeed's internal recruitment automation software for high-volume hiring)

• Worked closely with product leadership and senior recruiting professionals to define user needs, plan design strategies, and launch features

• Drove planning and execution of user research including discovery workshops and user interviews

• Mentored junior, mid-level, and senior designers on UX practices and career trajectory

Product design: Employer Sourcing & Interviewing

• Responsible for the design, creation, and implementation of Indeed Resume Search, which delivered ~20mm Interviews

• Work closely with product leadership to define user needs, plan design strategies, and produce deliverables

Achievements

• Launch team for several job seeker and employer products

• Increased total Profiles created by job seekers by ~2x

• Reduced total Profile creation time to ~5 minutes

• Increased total job applies ~30% without increasing apply time

• Launch team for Indeed Interview, leading to ~20mm interviews

• Facilitated design workshops for Indeed's DEI initiatives

• Led design research (tiger team) for Employer AI Roadmap

• Led North Star designs for our largest clients (FedEx, AmazonDPS, Walmart)

• Helped initiate the content strategy processes and guidelines for UX org

• Drove the company-wide adoption of Figma as the primary design and prototyping tool

• Figma Systems Lead

• Coordinated and handled logistics for multiple team outings

Product Design Lead/Manager: Hulu TV apps (tvOS, Xbox, PlayStation, Roku), Commercial-free, Live TV
Product designer: TV design systems; Samsung Gear VR/Oculus VR app

• Managed internal team that designed the living room and console experiences

• Reviewed and selected local design agency consultations and managed vendor relations to help achieve our goals

• Oversaw design end-to-end deliverables for a future vision of streaming television through lessons learned from today’s linear and live broadcast experiences

• Designed and developed end-to-end user interfaces, wireframes, prototypes for living room user testing and launch deployment

• Introduced team to Framer for prototyping through the development of living room prototype for user testing

• Contributed to the Hulu Design systems and language

  Achievements

• Presented Hulu's living room vision to senior leadership and c-level executives, achieving buy-in and support

• Launch team for Hulu No Ads

• Launch team for Hulu Plus Live TV

• Led design workshops for Hulu VR

• Contributed to Hulu's VR vision, working with internal teams and external agency IDEO

Principal Product Designer: Hotelier marketplace; Local experiences

Contributing designer: Package deals; Flights

• Owned significant UX/UI design responsibilities for the Hotelier and LX marketplace, working with the direction from the c-level leadership and UX design manager.

• Designed and developed several end-to-end user interfaces, wireframes, prototypes for user testing

• Introduced team to Invision for prototyping. Led introductions between Invision and Expedia, and later managed UX team account

• Introduced Sketch to UX team through a series of brown-bags walkthrough sessions; Sketch became primary UX team tool

Achievements

• Led design for improved Hotel onboarding process that reduced time to first booking to 1 week - down from ~180 days

• Demonstrated reduction from ~40 days to fully onboard a hotel to a few hours using an iPad app

• Created first Sketch design system

Design Lead: Google Cloud Platform; Google Hangouts; Google Photos; Google+

Product designer: Google Web Fonts; Google Fiber TV; Google Music

• Owned significant UX/UI design responsibilities for the Google+ Photos, working with direction from the senior product leadership and design research.

• Developed User Interfaces, Wireframes, Prototypes, for mobile devices and desktop experiences

• Led and participated in several Design Sprints for Google+ Photos

• Created local design systems to deliver consistency where desired

• Sketch was my primary design tool; we used custom built tools for prototyping

• Managed multiple projects, covering a wide range of design deliverables end to end.

• Provided creative direction to outside design agencies in collaboration with our Google teams for Google Photos

• Explored new real-time communications with Google Hangouts (ie. Live content and online gaming)

Achievements

• Created materials for GoogleIO 2013 that demonstrated cloud computing technologies

• On several launch teams - launching over a dozen products; many still currently in-use (ie. Google web fonts and Google cloud platform).

• 3 patents awarded for Google Web Fonts

• Led and participated in numerous Design Sprints for early-stage products that were later released

Design Lead: Amazon Windowshop; Amazon Price Check; Amazon Bestsellers

Contributing designer: Amazon MP3; Amazon Student

• Design engineered User Flows, Wireframes, Prototypes, User Interfaces for Mobile phone and tablet apps, main amazon.com website

• Managed multiple projects simultaneously, covering a wide range of design deliverables end to end

• Worked with newly launched technologies, and newly launched devices

• Embraced 'working backward' methodology

• Presented visions and prototypes to senior product leadership

Achievements

• RCX Discovery team designer - pursued new compelling UX/UI for e-commerce

• Launch team for Amazon Mobile

• Launch team for Windowshop on iPad - Top Download for several weeks

• Launch team for Price Scanner on iPhone - Top Download; Wall Street Times reviewed

• Updated Footer design for amazon.com; same design still deployed - ask me about the 'fun story'

Living room devices and Remote control interfaces
Stealth product

• Established creative vision and technical strategy for all e-commerce websites that supported the direction of the brand

• Directed and led creative presentations to senior management for e-commerce group

• Provided strategic direction for the e-commerce creative, copy, and production teams

• Co-developed multi-channel brand direction with Catalog and Retail Stores Creative Directors

• Provided creative direction for online marketing and advertising

• Identified and selected internal and external resources needed to deliver projects

• Ensured the team was functioning efficiently, methodologies were followed and all deliverables were met

• Developed complete Customer Experience

• Oversaw external vendor relationships associated with websites

• Developed and mentored direct reports through close interaction and regular communication; Provided ongoing development and training plans to support the Design teams

Art Director, Ecommerce at Eddie Bauer

March 2004 - March 2007 (3 years 1 month)

• Assisted the Design Director in defining and communicating an e-commerce creative strategy that supported the quarterly business plan and leveraged the corporate creative strategy

• Communicated requirements for interface functionality and interactivity, and guided the development of interface design specifications using navigational flow diagrams and wireframes

• Documented design processes and standards

• Applied key learnings from usability studies and cognitive walkthroughs to web site design

• Directed the overall “look and feel” of the customer experience across all e-commerce properties

• Led web designers to ensure design solutions met expectations and business objectives

• Provided web designers with art direction (color, font, imagery, and graphical treatment) for all projects

• Provided feedback to ensure consistent application of creative strategies across all online properties

• Assisted in creating comps

UI Designer / IA, Ecommerce at Eddie Bauer

May 1999 - March 2004 (4 years 11 months)

• Responsible for the user interface design and site navigation of all Eddie Bauer e-commerce web sites

• Reduced the amount of time to successfully complete key tasks by as much as 23%

• Applied iterative design techniques to improve designs and balance business objectives with customer needs

• Consulted and collaborated with merchants, copywriters, marketing, and engineers to create both static comps and functional prototypes

• Created new templates for dynamic content and shopping tools. Documented functionality and usage specs

• Applied scenario design methodologies and key learnings gained from participation in hundreds of usability studies

• Designed checkout process, shopping cart, catalog quick order, catalog online, and customer accounts

• Worked with metrics to analyze site audiences, and their informational and functional needs

• Interpreted research findings, competitive analyses, and industry trends

• Ensured consistency of usability, navigation, and hierarchy

Amazon has just released a new free iPad app, called Amazon Windowshop that the company says is a complete “rewrite” of Amazon.com specifically for the iPad. Optimized for touch screen tablets, Amazon Windowshop makes it easy to swipe through the store to browse products on the iPad.