About
I work with companies, large and small, helping them imagine and design new digital businesses. I work end-to-end from conception to build. I also work with founders and product leads to elevate skills and hire the right design teams.
Projects
Creative strategy and design for a new membership platform—it’s a crowdfunding program, a wellness marketplace, and a resource center for health planning.
Rethinking the end-to-end digital experience for buying insurance.
Branding and concept UX for a cybersecurity product based on behavioral science.
Branding and UX design for the digital experience of a new entrepreneurs' membership club.
Designed the complete experience for the BRIGHT BMBR jacket - uses near-field communication (NFC) and quick-response (QR) technology to create a digital identity, enabling owners to access unique experiences and products, as well as the product’s manufacturing history.
Creative strategy for new 5-year digital vision for New York Public Library.
Creative exploration for updating the Bark brand to accommodate the growing number of sub-brands.
Design for a novel digital platform aimed at revitalizing the sport of boxing and making it a central part of fans’ experience again.
Creative lead for complete redesign of mskcc.org
Design lead for E*TRADE new customer marketing experience.
UX and creative concepting for the first iteration of the Rdio music streaming service.
Creative and design for Emmy Award-winning digital experience for sesamestreet.org
Digital design direction for Tiffany Mark Wristwatch Collection and Tiffany Celebration Rings Collection launches.
Design direction for overall Discover account, starting with discover.com—acquisition funnel and digital customer experience.
Helping Capital One with creative strategy and design for the new digital experience across multiple business units.
Developing a design system for marketing all HBO's shows as well as a modular design system for easy content publishing.
Work Experience
Projects for - Gensler, Prophet, Omnicom, Citi Ventures DX10, Guardian Direct, Prehype, Diageo, Betaworks Studios, The New York Public Library, Dow Jones, BAE Systems, Munich Re, BarkBox.
Agency founder and head of design until acquisition by M&C Saatchi in 2016. Grew and managed the department of 25+ designers, and led design across all agency clients including Samsung, Tiffany & Co., Sephora, Rdio, Sesame Street, The London Olympics, ETRADE, Capital One, Premier Boxing Champions, Memorial Sloan-Kettering Cancer Center and HBO.
Hired by UK agency Online Magic to be Design Director for NYC office, acquired by agency.com in 1997. Managed design departments in both agencies, and led creative on accounts including Coca-Cola, AT&T, Compaq, Interface etc.