John Ford

John Ford

Write/Edit/Proofread in Leeds, UK


Outside of work, I enjoy listening to podcasts, dabbling with software such as Affinity Designer, Photo and Publisher; Final Cut Pro, Luminar and such, brushing up via online tutorials and further reading. I also spend a lot of my spare time taking walks, watching films and documentaries, reading and gaming.

I also have a keen interest in consumer tech, apps, independent business and entrepreneurship, following and reading up on these subjects across a mixture of trade publications, Reddit, Twitter, email newsletters and podcasts.



Call me old fashioned but I adore superbly executed spots, print ads or any other advertising forms signed off with a carefully crafted tag. The modern-day equivalent of a wax seal: a mark of completion and standing. Today though, I’m unfortunately finding myself more often than not shrugging with indifference at the end of otherwise perfectly enjoyable advertising.


I’m worried. Not because of the pandemic. Not because, for the past five weeks, I’ve left my home to take out (and bring in) the bins — and nothing else. Not because my parents, sister and her boyfriend all work ‘on the front line’.

I’m worried because once the dust settles and the pages of history are sealed, waiting for future generations to discover, we’ll realise we should — collectively — have made a much better account of ourselves.


I’m an ostomate. It’s a noun my spellchecker refuses to accept. I’m not overly surprised by that.
After all, I also have OCD and I still find that’s a misunderstood disorder, despite being covered in the press and wider media to a greater degree in recent years. Stomas are understood lesser still.

Work Experience

2020 — Now
Freelance Copywriter at Content Koala
Fully Remote

Content Koala provide writers as a service for a range of clients across different audiences and markets. For my part, I'm assigned clients based on personal interests, while the amount of copy produced is subject to the subscription tier those customers choose.

As a rule, I produce a feature article and four social posts per client, per week. All of which must be approved both by Content Koala's management and the client themselves.

At the moment, my writing covers ecommerce clients and a startup whose products centre around consumer tech.

2018 — Now
Freelance Editor/Proofreader at Linguatrip
Fully Remote

Working remotely, I proofread, edit text and make general grammatical and syntactical suggestions on copy submitted by clients through the Fluent Express site.

The copy can vary greatly in both length and complexity from case to case. As the name would suggest, all editing and proofreading must be turned around quickly and accurately. The work is subject to review and grading by management, from 1–5 stars. I'm currently proud to have a 5* rating.

2017 — 2018
Content Writer at Touchstone Education
Doncaster, UK

Working within a small marketing team, I was jointly responsible for writing, proofing and editing all of the communication materials created for Touchstone's marketing activities.

This mainly included CRM and email marketing; writing a weekly newsletter; social media creation and curation; podcast recording; editing and writing podcast notes; press releases; recording audio/video interviews/vox pops; conducting marketing photography.

2016 — 2017
Content Manager at Matalan Direct
Leeds, UK

In my capacity as content manager, I am responsible for launching and maintaining products and their content across living room, dining room, bedroom and – most recently – garden furniture. I work closely with the buying team, suppliers and our in-house designers to ensure both imagery and copy is accurate and informative.

Aside from day-to-day duties, I also work alongside colleagues in merchandising and email to prepare products and content for promotional activities, contribute blog content and fulfil other ad hoc copy requests.

I have worked on a number of key projects while at Matalan Direct, both independently and in cooperation with colleagues within content- and design-based roles . These projects include a 500+ product launch ahead of the company's first foray into bricks-and-mortar stores and the creation of our new garden furniture category.

2013 — 2016
Copywriter (Brand) at
Bolton, UK

Working within a small copy team, I provided bespoke, tailored web and display advertising copy for a range of high-profile clients during my time at, including Samsung, Electrolux, Neff, Bosch and LG.
My role covered various categories, from small (vacuums, microwaves etc.) to large (washing machines, fridge freezers etc.) appliances, editing and updating content to ensure the accuracy of grammar, spelling and descriptions across the board.

Alongside an in-house designer and web developer, I was responsible for delivering seven brand pages, numerous website banners and supplementary display ads as the company launched their audio-visual offering ahead of the FIFA World Cup 2014. Reporting into the brand manager, external stakeholders included Sony, Toshiba and Panasonic. From inception to completion, this project was turned around in under two weeks.

As part of the audio-visual launch, I worked with one of our designers to develop a concept and provide copy for the packaging to be used when delivering the newly launched audio-visual accessories. Sign-off on the project was required from's content manager, head of design and brand lead. The final version of this packaging can be seen below.

2015 — 2016
Copywriter (Contract) at CCL Stressing Ltd
Leeds, UK

I was brought in as the sole copywriter within the company, providing copywriting and proofreading services as the company developed a new website.

I worked alongside the marketing manager and an in-house designer (as well as collaborating with the company's chosen external advertising agency) to create, proof and edit copy across a number of other mediums during my time at CCL, including client emails, internal newsletters and awards submissions.

2006 — 2009
Content Writer // Journalist at Independent Content Services Ltd
Leeds, UK

Joining ICS while studying for my sports journalism undergraduate, I wrote articles across a range of sports for the company's Eat Sleep Sport website, as well as proofreading and editing colleagues' work.

Another duty was the provision of minute-by-minute text commentary of Premier League, UEFA Champions League, UEFA Cup (now the Europa League) and FA Cup football matches on behalf of a range of clients including T-Mobile, The Mirror and the Eat Sleep Sport brand. Clients required pre-match build-up and post-match reports writing, as well as half-time updates and goal alerts as and when they happened.

Aside from written work, I also provided voice commentary for Scottish Premier League and European football matches as well as summary commentary for UK horse races and recorded audio for the ClubCall sports news bulletin service.


2011 — 2012
Msc. International Creative Advertising (Merit) at Manchester Metropolitan University

Subjects covered:

Creative Thinking
Art Direction and Media
International Brand Strategy
Strategy and Planning for Digital Marketing Communications
Market-Led Management
Developing Professional Practice

Dissertation Title - 'Breaking from tradition: An empirical study into recall development and consumer perception of non-traditional advertising.'

2005 — 2008
BA Hons. Sports Journalism (2.2) at Leeds University

Subjects covered:

Professional Attachment (Placement)
Online Journalism
Public Relations Strategy
Social History of the Media
Media Production
Broadcast Journalism (TV)
News Journalism
Journalism in Context
Specialist Reporting Skills
Journalism Ethics
Media Law and Regulation
Sport and the Media
Sport in Society
Sports Politics and History
Sociology and Psychology of Sport
Leisure Context and Cultures

Applied Research Project - 'Football fandom in the pre and post BSkyB era.'