Oversee 3 other senior product designers in the team responsible for all digital retail platforms for our (10) APAC region. Work closely with product leads and engineers to define and arrange product roadmaps and strategies

Developing brand strategies and establishing brand pillars through data and research informed methodologies. Project managing creative vendors for annual brand campaigns with budget over $3.5M HKD on average for the time spent at Alipay. Yielding a steady 7-10% increment in consumer recall and preference studies for the Alipay (HK) brand.

Also responsible as the founding product designer in early days to help identify local preferences in payment methods and to strategise and localise the app homepage to further cater to the local Hong Kong audience.

Oversees creative ideation for APAC retail properties and local F&B clients in Hong Kong

Responsible for creative ideas on key accounts of the Hong Kong office: Huawei, IBM, Nestle, American Express etc. Also part of the pitching squad for new accounts.

Hired as one of the few initial designers of the team. Contributed in developing the initial OnePlus Logo and brand guidelines along with all of Oneplus' marketing visuals and landing pages in 2014-2015. From Pre-launch to One Plus 2 era.

New media design and web technologies