Enhanced User Interaction Through App Redesign
Tools: Adobe XD, Blender, Adobe Photoshop, Adobe Illustrator
Featured: Visual Design, UID, UED, Brand Consistency
Project Overview
Aim
Leverage the excitement and element of surprise to:
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Drive User Engagement: Encourage users to actively participate in the promotion by spending in-game currency or real money. Aim to increase monthly logins and active playtime, fostering repeat participation throughout the promotion.
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Boost Brand Awareness and Acquisition: Attract new users by leveraging the novelty and potential rewards of the gacha mechanic. Re-engage dormant users and incentivize them to return to the game.
Target Outcomes
Primarily focus on increasing user engagement by 15%. This will indirectly contribute to brand awareness and acquisition through a more active user base.
Project Highlights
Design Process
User Pain Points
Low engagement, Unattractive rewards, Poor communication
Defined Core Issues
Existing UI Challenges
Design Solutions
Design Interaction
The "Spin" button
In the sketches mentions "Spin button" and "Direct click" which further reinforces the idea that the button should be clear and indicate it initiates a gacha spin.
Gacha Ball’s Visual Design
This design focuses on the visual presentation of the gacha capsule.
Visual Design
Created the visual of Gashapon Machine
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