About
Building interfaces that evokes emotions and solves problems from stakeholders to end users.
Projects
I led the UX/UI design for Atlas's new ERP dashboard, optimizing ice delivery operations. My role involved converting detailed UX research into user-friendly wireframes and high-fidelity prototypes. By creating a cohesive design system and working closely with engineers, we delivered practical solutions that enhanced efficiency and user satisfaction.
I directed the creative vision and produced custom illustrations for the Aeon Wallet App's iconography direction, aligning with Aeon's new digital branding.
Design system case study in building a fictitious IPTS and Shuddle's digital ecosystem, creating intuitive interfaces for space travel, booking, and commuter apps to enhance brand identity, and user experience.
I designed distinctive packaging illustrations and revamped their website, resulting in a notable impact: a 12% increase in website traffic, a 17% rise in orders, and a 25% boost in online store sessions. The project garnered overwhelmingly positive client feedback.
Awards
Team leader for Best Prototype Design Award for GasUp! LPG delivery application design.
Features
An article featuring a Laotian Brush Script Typeface that I created to solve the problem of the lack of bilingual brush script in Laos and English.
Work Experience
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JBI Software Suite & Design Systems | Lead UI & Design System Designer.
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Atlas ERP System | Lead UX/UI Designer.
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AEON Wallet Icons | Art director, Illustrator.
I collaborate with engineers to develop and improve features in an agile environment.
Co-founding a startup with the vision to support farmers and agri-businesses in Laos.
Collaborated with startups and well-established companies to provide design solutions and manage various projects.
Roles: principal UX designer, Creative & art direction, Web developer.
Industries: SaaS, real estate, E-commerce, NGO.
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Led the creative direction for coffee packaging artworks and web redesign that led to 12% boost in website traffic & 95% increase in sales.
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Led UX design for 2 startups, from customer discovery process to handoffs.
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Led creative direction for 3D and animation assets for real estate website.
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Provided art direction for product branding and key artworks.
Collaborating with the Digital Transformation team in strategizing and revamping websites for 2 FMCG companies in Malaysia, including an e-commerce website redesign for a live event. Developed an AR filter that engaged with 5000+ on social media in 2 days.
I design internal school event posters and created marketing posters and event collateral for public events.
Side Projects
Co-founder of a supportive and empowering community that encourage individuals to achieve their life goals in alignment to their personal values.
Volunteering
Led my entire classmate batch to collaborate together seamlessly and co-found the The Hex Code.
Conduct and led several graphic design workshops. Co-found the new ETC Magazine along the board of directors.
Education
Certifications
Learned to build scalable design systems from scratch, using the very best practices taught by the design system legend himself, Dan Mall.
Writing
Driven by my personal encounter with the scarcity of artistic brush script in my homeland, I embarked on a transformative journey to craft the first bilingual calligraphy brush script for Laos and English letterings.
An undergraduate dissertation that discuss the dimensions of web aesthetics and how they influence the first impression of business-based websites such as e-commerce and corporate sites.