About
4 years of crafting user experiences - a journey of humility, creativity, collaboration, and continuous learning.
Projects
A creative house to fulfill our creative needs.
- Responsible for team ideation and design implementation support
- Company's website design and implementation using Webflow
Work Experience
Customer-facing app (Segari app):
- Currently assigned to co-lead a project (with a team of 3, 1 engineer, & 1 project manager) to improve Segari's overall app micro-interaction. From swiping gestures, page reveals, button taps, pull-to-refreshes, etc.
- Segari font research & development
WIPs
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Improving Segari's referral feature
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Improving Segari's customized app landing page (for promo purposes etc) with added guidelines to help the asset team better their implementation, especially on app interfaces
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Operations/internal software (Warehouse app).
Responsible for most of the new warehouse tool's initiatives through research and design. The impact of these features can be much more accessible to measure esp. from a design perspective, as the users can be observed directly (and sometimes anonymously). Also how the designs are mostly from pure scratch as the needs are almost exclusive to the company's internals only
- Goods Movement feature → to help keep track of moved goods/SKUs inside the warehouses. The core app for whatever is inside the warehouse
- Pick List feature → an extension of the Goods Movement feature which allows the team to start fulfilling customers' goods requests across warehouses
- SKU Conversion feature → another extension of the Goods Movement feature to efficiently convert and keep track of SKU conversions
- Inbound feature → another extension of the Goods Movement to efficiently keep track of incoming supplies, including documents, suppliers, etc., and how it integrates with the Goods Movement feature
- Driver/courier feature → to further enhance the delivery experience
I was amongst the first few hired remote designers working with the main product team in Singapore and Shenzhen, China. (Only about 2-3 designers from Indonesia)
While one of the challenges was the cultural and language difference, I was still able to create strong & healthy relationship with the domains and stakeholders that I've worked with, allowing for a much better collaborative process
Responsible for user experience design inside Lazada's User Growth domains:
- LazRewards (Lazada membership)
- VoucherClub (voucher subscription service)
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Others:
- Helped pave the way for the company's initiative in migrating to a new design tool (Sketch → Figma) by successfully demonstrating how to properly use the tool through various pilot projects
- Responsible for migrating the company website to use Webflow and utilizing its advanced animation and CMS feature.
- Contributing for winning pitch decks (notable ones are Pinhome) by incorporating design psychology knowledge throughout the deck slides
- Implemented real-time data stream for Telkomsel's central visual dashboard of services
- Monthly Telkom data migration from different states in Indonesia for billing purposes.
Writing
It is about the misconception of communication. How people struggle to acknowledge the dynamics of living with others.
One of the efficient ways of streamlining design process using Figma.
Acknowledging the reason behind game addiction and how to take advantage of it for our daily lives.
Volunteering
- Responsible for the early stage of the company's design direction
- Helped in guiding the usage of the brand guidelines
- Company's website design.