Work Experience
Designed a 0->1 demo for AI-powered benefits management, presented to Bill Gates. Led in-app giveaway feature that drove engagement by 40% and $1.7m annual revenue at scale. Drove various growth experiments to improve onboarding and activation funnels for 6 million+ monthly active users.
Established a visual brand system from scratch for a vocal music community in New York. Spearheaded event marketing strategy and assets, growing Instagram social following from 5k to 101k in 6 months.
Led design strategy for vocabulary software serving 12 million+ students, resulting in a 29% absolute increase in average passing scores. Established and led the first Asian ERG of 100+ employees, facilitating community-building events and conversations on equity, race, and advocacy.
Designed responsive websites, brand identities, and marketing assets for 30+ nonprofit clients. Clients included Big Brothers Big Sisters, School for American Ballet, Mount Sinai Adolescent Health Center, Fresh Air Fund, Brooklyn Workforce Innovations.
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