About
I'm a design leader passionate about people, business, and craft. I love to help people grow in their careers and develop businesses through design. I believe the user experience to be the ultimate manifestation of a business strategy.
Work Experience
- Led and developed a Product Design team, driving overall UX, core features, and visual language while fostering skill enhancement and career growth.
- Steer overall UX, core features, and visual language direction for the product.
- Streamline the product portfolio and guide business strategy using insights gathered from users, customers, and partners, while working closely with company leadership to develop a shared product vision and strategy.
- Build and integrate a robust design culture within Winningtemp, optimising people, processes, and tools and implementing team rituals to boost collaboration and cultivate design thinking skills.
I worked as a Product Design Manager at Nubank's Checking Account business unit. My responsibilities were to hire talent, develop people, and contribute to developing transformative services connected to Nubank's DNA.
- Launching WhatsApp Payments in Brazil.
- Launching Brazilian Central Bank’s instant payment solution, PIX
- Manager and IC levelling and career ladder.
As the design team leader at Forza, I nurtured the designers' growth and career development through mentorship and collaboration. I researched and implemented best practices and standardized processes and aligned the team's workflow. By understanding the business objectives, I actively contributed to shaping the product strategy and assisted in making long-term decisions for the product team.
- Developed a long-term product vision and strategy.
- Build the design org and how the design team integrates within the company.
- Built Riquelme, Forza's Design System.
- Built the new player experience: the new profile, new data, and social features.
- Led Product Discovery for all the new products in the company
As a Design Leader in the accountancy tribe, I was responsible for providing and shaping the tribe's product vision with the help of my product and tech counterparts.
I was hiring and developing experienced Product Designers. I acted as a facilitator, guaranteeing our design process, research, and discoveries were all flawless while ensuring the teams followed the company's strategy. I reported directly to our Head of Design and our Board Directors.
- Led and shaped the accountancy domain design vision
- Helped to shape the accountancy domain product vision
- Led all the accountancy domain product discoveries
- Hired 20 designers growing the team from 10 to 30 people
- Created a free design Bootcamp to develop and hire junior talents
- Built and launched the first digital accounting software in Brazil
Projects
Education
The d.MBA is a program for people who understand that design is more than aesthetics and users. This course teaches designers how to create and capture value for companies.
This program teaches designers about business through hands-on projects that take you through designing a business. The training provided theoretical knowledge and practical methods for Industry Analysis, Competitor Analysis, Business Strategies, Business Models, Business Strategies, Design Metrics, Business Metrics, and Prototyping with Numbers.
Speaking
- 2017 The Developers Conference @Porto Alegre, Brazil
- 2018 Agile Trends Brasil @São Paulo, Brazil
- 2018 Agile Trends Governmental Edition @Brasilia, Brazil
- 2018 IxDA Campo Grande → The chapter's virtual monthly meet-up