Joanna Ye
San Francisco, she/her
Education
Work Experience
Lead a cross-functional team to redesign Muni’s harassment reporting interface, improving navigation, language clarity, and accessibility, resulting in a user-centered experience by leveraging research through human-centered design principles.
Manage research and design of blockchain-based solutions on cryptocurrency integration and cross-border payments to expand Ramp’s platform capabilities.
Led research to rebrand men’s shampoo product involving label packaging redesign, marketing, and product strategy.
Redesigned a streamlined ad creation flow for Pinterest's SMBs to ensure a user-friendly experience for new users.
Lead the creation of user flow and design of mobile features
for an engaging user experience.
Spearheaded sponsorship sourcing and managed collaborations.
Increased company brand awareness and on-campus presence by developing product marketing strategies and campaigns.
Volunteering
Manage the team and guide consultants, ensuring timely contributions, providing guidance for a smooth execution.
Lead a team of 4 consultants through client-led design projects, ensuring project progress and providing valuable feedback, resources, and mentorship.
Build ideas & proof-of-concepts in web3, collaborating with internal developer team to update and improve the organization's website (receiving 5,000+ monthly visits) using Figma and React.
Collaborated with multidisciplinary designers applying human-centered design practices to develop innovative solutions for clients, effectively utilizing research, ideation, usability testing, and prototyping to meet diverse client needs.
Awards
Designathon