About
I’m a product designer with 10+ years of experience in B2C/B2B SaaS. I focus on UX/UI, design processes that scale, and building a strong team culture.
I'm currently a senior product designer at Zapier. Previously, I was head of product at Venngage. I led the product vision, strategy, and managed the product and graphic design teams.
Work Experience
Zapier is on a mission to make automation work for everyone.
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Graphic Designer
2015 - 2016
I started my journey as a junior graphic designer shortly after graduating with a Bachelors in Design at OCAD University.
A few milestones as a graphic designer at Venngage:
- Google IO timeline infographic (Featured in Business Insider and Yahoo)
- Hogwarts Guide to Company Culture Infographic
- Hero’s Journey Infographic (Featured in AdWeek)
- Game of Thrones: Visualization of every betrayal on the show (Featured in Huffington Post and Wall Street Journal)
- Contributing to the first versions of Venngage’s templates
Product Designer
2016 - 2018
At the time, the role of product designer was fairly new to me but I had an interest in user research and UX practices and decided to transition to product.
Projects I launched as a product designer:
- First version of Venngage’s recommendations and onboarding
- Templates page redesign
- First version of pricing experiments and conversion flow optimization
- First version of alignment
- Icons & Illustrations
- First version of brand palettes and branded templates
Product Design Lead
2016 - 2018
As the company grew to 50 employees, I took the leap to a leadership role, managing the entire product and graphic design department.
Initiatives I supported as a product design lead:
- First version of the UX checklist
- Implemented design sprint and design jam processes
- Template scaling
- Training the company on critical user flows and conversion flows
- Supported several features including branded templates, presentations launch, diverse icon feature, smart widgets, pricing page improvements and more
Director of Product
2021 - 2022
After the product and design team matured, I transitioned into a Director of Product role. I’m a big advocate for “working backwards” practices, which led my team and I to develop Venngage’s short and long-term product vision.
Initiatives I supported as a Director of Product:
- Vision for the platform and core features which includes the editor, templates page, and content management areas
- Mapping out strategic areas for revenue growth which includes team upgrade opportunities, business features, and enterprise features
- Market and Competitor research
- Visualizing high level UX and UI for key areas in the product