
Feeling confident about my future
About
Over 8 years of professional experience helping people through branding, marketing and UX/UI. I have a keen interest on innovation by design pushing the boundaries across technology, business and creative media.
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Work Experience
Ux Researcher and UI designer working for brands such as Oxxo, Santander and more
Responsible for redesigning the new SV Academy visual identity and designer of the company's communication materials. Design of social media assets, community videos and company presentations.
Defined solution requirements to convert strategic ideas into actionable workflows.
Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
Used interactive design elements to create more engaging user experience.




In charge of the development of new products and businesses from strategy, market research and brand development for a multivitamin and nutritional supplements company. Pitch to new investors and potential clients.
Strengthening the branding of the company through the creation of the identity manual, implementing a better customer service and conducting a study with current customers on the perception and awareness of the company.In charge of the development of new products and businesses from strategy, market research and brand development for a multivitamin and nutritional supplements company. Pitch to new investors and potential clients.
Strengthening the branding of the company through the creation of the identity manual, implementing a better customer service and conducting a study with current customers on the perception and awareness of the company.
Three creative production studios based in the city of Querétaro; Marketing, Films and Records. Working collectively to develop and promote ideas, brands, projects, talent, and artists.



Responsible for creating concepts and ideas to tackle client challenges and needs. Generation of new business opportunities throughout strategic thinking for successful and competitive companies in their category such as TABASCO®Sauce, Celestial Seasonings™, VOGAR®, PAVCO.Inc® and others.
Responsible for developing client-facing presentations to sell and bring ideas to life. Supervision and collaboration alongside the creative team to produce visionary concepts.
In charge to prove strategic thinking with strong insights and relevant information for clients.




UI Designer - creating webapps and mobile first websites for B2B and B2C companies.
Creation and execution of engaging communication materials, corporate logos, corporate identity and design assets for business and industry companies. Lead photographer and lead graphic designer.
Development of internal communication materials, design assistant for Social Media department and helping on business presentations.



Development of Corporate Identity, Branding and marketing campaigns in Querétaro and El Bajío.
We develop and integrate advertising strategies for companies with marketing and communication needs.
Education
Activities and societies: Visual Coordinator at 10th Factor 2017 Congress, Image and Advertising Coordinator at Industrial Design Student Society, Image Coordinator at Da Expo Design and Architecture Exhibition, Graphic Designer in Cultural Development Alumni group.

Certifications
Credential ID 6445c2b88d63d40002c2adf7
Credential ID 63d27ac1646ee3000e5e9d81
Credential ID 500639
Awards
Issued by Instituto Tecnológico de Estudios Superiores de Monterrey
Proactive participation in student groups throughout his career within Tecnológico de Monterrey
It recognizes the outstanding participation in Student activities.
4th place in the Solar Decathlon Latin America and Caribbean 2015
Honorific mention for achieving goals in fundraising and integration of mexican culture to a marketing campaign.