Jingyuan (Jeffrey) Li

Jingyuan (Jeffrey) Li

Product Designer in Toronto

About

Full-time learner. Product designer. Newbie iOS dev. Photographer. Part-time BJJ athlete.

Side Projects

2023

I built this wallpaper App from scratch! It lets you create your customized, aesthetically pleasing, minimalistic wallpaper in a matter of seconds! Please check it out on the App store.

Work Experience

2022 — Now
Product Designer at Canada Post
Toronto

• Lead the design strategy and execution on B2B facing web applications (Manage Returns, SmartMail Marketing tool) for broad, national users consist of small business & commercial merchants
• Facilitate workshops to bring stakeholders and SMEs together for product discovery, idea generation, and alignment
• Collaborate with UX researchers on generative research and design validations
• Collaborate with visual, content designers and developers to create hand-off files
• Worked closely with developers in an agile environment to ensure smooth implementation of designs and efficient project delivery
• Advocate best practices, user experience, and design thinking across teams

2022 — 2022
Vancouver (Remote)

• Designed an internal QA dashboard to greatly shorten service turnaround time and workload
• Created a holistic service map to document challenges faced by each sub-team and service loop, impacted company-level future improvements planning
• Conducted interviews and usability testings, led co-design exercises with cross-functional team members
• Designed marketing web pages and related digital assets

2021 — 2022
Website Designer/Developer (Wix) at Providence Health & Services

• Revamped site design and IA based on patient and professional usage
• Helped the medical professional deciding site hosting options
• Built the structure of the site and created a style guide for visual designers
• Programmed database search/filter features using JavaScript and Wix APIs

2021 — 2021

• Lead the research and redesign of an English learning webapp for Japanese market
• Collaborated on system maps, competitive analysis, and user surveys
• Created detailed user flows and wireframes
• Designed lo-fi to mid-fi prototypes for the web application
• Created logos, illustrations, and pitch deck materials

2021 — 2021

• Designed and iterated the user interface of a mobile application from the beggining (Deliverables including user flows, wireframes, lo-fi & Hi-fi prototype)
• Participated in user & market research with surveys and competitive analysis
• Worked directly with the CEO and the CTO to create personas and system map
• Sketched wireframes and created Hi-fi prototypes in Figma
• Set milestones and detailed timeline according to the project length
• Built a UI library and style guide for the company
• Designed logo and illustrations for the app