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About
Freelance product designer with 8 years experience currently living in Berlin, Germany with Visual background 🎨 + research practice 🔍 + coding 👾
Projects
After intensive research and user interviews, we launched the Adaptive Fashion section on Zalando focusing on addressing accessibility and inclusion. Not only the user can shop for fashion items that are tailored to their needs, but also they will find the navigation is barrier-free.
At Marley Spoon, how the user rates their recipes is not only a question of user engagement, but it is also the ONLY resource for the culinary team to decide which recipes to recreate and which ones to abort. As a new joiner with a research background, I took over the responsibility for a smooth product launch and future feature development.
The homepage has always been the “hot spot” for various department in USC. We were going to launch our new branding system, while experiments about the “Value proposition” were being brought up. Later, we also explored a new product strategy for online class offerings due to the sudden pandemic.
Exhibitions
- Initiator of the “System Error” art project. Built leadership skills and strengthened management skills by writing the exhibition plan, estimating the budget, and arranging the exhibition space
- The event has successfully attracted more than 100 audiences and participants
Writing
This book creates space for actors in the creative industries who are negatively affected by racism and questions the status quo. Perspectives that have been made invisible are consciously brought to the fore. A separate space is created that invites you to think about a racism-critical and better future. With critical analyzes of the future, present and past of the creative industries, the authors reveal power relationships. This makes an inequality of participation and resources clear. The texts, written in both prose and poetry, convince with their personal perspective.
Work Experience
- Initiated "K-card" persona workshop for the loyalty points collection program;
- Conceptualized and delivered design solutions for the "K-card" program and the exploration team while working with multiple engineers and product managers;
- Conduscted qualitative and quantitativeuser testings
- Created the first-ever Accessibility lens based on user interviews with disabled customers；
- Set up the baseline for Accessibility, Diversity & Inclusion topics across Zalando by benchmark online platforms using both qualitative and quantitative methods (over 100 pages);
- Collaborate on various design topics such as the Zalando design system and Zalando design community branding;
- Flexed the "engineer muscle" and increased team productivity by automating thousands of assortments for the Adaptive fashion project 🤓 👾
- Delivered product solutions for both iOS and Android in a cross-functional team with an Agile approach;
- Identified and prioritized new user needs based on both qualitative and quantitative data;
- Elevated the whole user experience by conducting Usability Testing and by re-defining user flows;
- Launched the brand new product since Christmas 2020, yay! 😆 📲
- Build a brand new homepage to respond to the COVID situation and apply new branding from scratch;
- Collaborated closely with 8 developers(FE&BE), 6 product managers, and 4 brand designers in a cross-functional team; Defined, designed, and developed new features and interface for member growth team;
- Planned usability test, built mockups and prototypes for the brand new free trial and check outflow, which is going to be launched in 8 European countries with the estimation of bringing up the GM by 19.4%;
- Directly report to the VP of Global Product Innovation and collaborate with product teams in London and Boston;
- Drive and lead the Teacher First project which translated the EF teacher’s experience into a feasible UX design guideline for all teacher-related APPs after interviewing 36 teachers;
- Manage, train, and provide guidance to new interns in the UX design team;
- Led the “Outbound Tourism” report which analyzed over 16,000 social listening data from 4 main platforms;
-Initiated future technology reports for Audi China while leading the research and the report integration for the team. Demonstrated the ability of project managing, researching, storytelling, infographic designing, and report presenting;