Jenny
UX | Brand Designer in New York
Work Experience
Projects
Led the designing and prototyping of a website redesign project to enhance website traffic and user experience for Absolute New York.
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Launched the redesigned Absolute New York website.
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23% increase in sales and 6.8% increase in social media followers in 3 months.
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Develop design strategies and analyze website problems tailored to the target audience.
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Iterated on phased core features.
Directed and supervised the comprehensive e-commerce and branding strategy for Regain, an innovative hair growth treatment developed by Absolute New York
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Launched Regain hair care brand
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Regain's Instagram attracted 60,000 visitors within just 3 months
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Achieved the top sales position within the company on Amazon
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Regain's online sales increased by 80% for 6 months
Executed UX research on how Black female users picked up wig products remotely from retail shops during the COVID period.
Side Projects
Designed a Travel story app that solves the difficulties of most users choosing a destination and planning what to do or where to go.
Designed a Freshness app that reduces food waste, improves the quality of life, and promotes environmental protection through user participation
Conducted user research, including heuristic evaluations, surveys, and interviews, to develop a design system, style guide, color palette, and typography. This work led to the redesign of the landing page, Create Account, Contact Us, Profile, and Meeting pages.