About
Digital product designer focusing on creating an enjoyable, useful, easy-to-use, and accessible experience for people and the world.
Work Experience
- Designed the review contribution and media consumption CX drove an increase of +5.57% in unique aspects mentioned per product.
- Worked in Gifting team and designed for all aspects of gift-giving from discovery to gift fulfillment and contributed to total incremental sales of +$470MM
- Facilitated visioning workshops and worked closely with cross-functional teams and presented design concepts to get buy-in from the leadership team
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Designed SaaS web app for ID verification trusted by global partners, achieving a 14.69% increase in the conversion rate and a 34.33% reduction in the drop-off rates
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Increased the conversion rate by 10% with enhanced feedback CX using machine learning and modern mobile design
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Localized the product for 129 countries in 38 languages including RTL language, and worked on design practice for A11Y compliance
Led the design for the product detail page in the design team
and search features in the search tribe
- Increased the number of purchases by 1.68% and reduced latency by modularizing the product detail page
- Made new recommendation widgets and increased the number of purchases by 6% in recommendations
- Improved filter usability and redesigned list of Search Result Page and increased the average order value by users by 4.11%
Worked as a consultant in the design agency focusing on user research, usability testing, data analysis, and design consulting
- Created the mobile/web guideline for Korean government departments
- UX consulting for websites renewal of Joongangilbo (Korean major newspaper)
- Conducted data analysis for LG Uplex Sports mobile app
- Moderated UX workshop for Samsung SDS
- Participated in R&D project for IoT device called Smart Plate
- Supported design research, UI planning, and GUI design
Projects
Launched aspect suggestions in the mobile review creation experience in US, UK and IN. The feature helps customers write reviews that cover product aspects that are missing or insufficiently mentioned in other reviews of the product. The launch drove an increase of +5.57% in unique aspects mentioned per ASIN.
Created the initial design for new business, CX & BX consulting, print design, and more
Side Projects
Has been doing 1:1 mentoring in ADPlist
Created an online course in Korean to help junior/mid-level designers learn e-commerce domain knowledge, and taught best design practices through case studies of core shopping journeys from page to program level.
Freelancing news curator for the latest design and IT trends with 5,000+ subscribers in Korea
Education
Executive MBA in Innovation and Entrepreneurship at the Technical University of Munich, in collaboration with UnternehmerTUM.
- UX Design Bootcamp working with Korean top IT companies: Line, Naver, Kakao, Coupang
- Worked with Coupang to improve CX for the beauty and cosmetic category
BA of Design, Graduated interaction design program
- Started with Architecture design and transferred to Design Dept. in 2011