Building and maintaining brand and visuals for the product, along with UX and UI design

Building wireframes, hi-fi visuals, mockups and prototypes

Directing user testing and user interviews

Feature road mapping and constant feedback with a cross functional team

User-centered approach, focused on qualitative insights and aligning stakeholders with user needs and pain points, and making design decisions based on this.

Getting visual assets ready for implementation

Design ops and design system lead

Part of a cross-functional team including medical experts, content creators, UX researchers, data engineers and clinical researchers

Focused on rebranding projects and consulting ventures on UI and UX for their products

Mainly centered on making design decisions based in product analytics

Fast iteration, lots of A-B testing along with deep research into customers

Getting visual assets ready for implementation

Design ops and design system lead

I was mainly focused on IoT projects, ranging from userflows and user experience analysis to developing brand and design guidelines for new products

Constant and fast iteration on projects

Design decisions based on business constraints, yet syncing with all stakeholders

Visual direction on pitch decks and branding for new businesses and collaborated in service design projects

Part of a cross-functional team including industrial designers, mechanical and electronical engineers