Looking forward to being in SF for Config next week!
About
Creative leader, designer, team builder, ideas person with 17+ years of experience helping brands tell their stories in differentiated and breakthrough ways.
Currently the Director of Brand Design & Creative at Webflow, where I lead an exceptionally talented team responsible for bringing the Webflow brand to life across different mediums.
My skills as a designer, creative, and leader have been shaped by working across notable companies in advertising and tech: Crispin Porter & Bogusky, Twitter, Cloudflare, and MURAL to name a few. I live in Austin, TX with my husband, 4 kiddos, and 3 doggos
Speaking
Jessica Rosenberg is one of the most inspiring creative leaders that you’ll find in tech. Having cut her teeth as a creative in the ad agency world, she had a brief spell in startup-land before her career really took off through spells at Twitter, Cloudflare, Mural and now Webflow, where she leads the brand design team.Leading teams like Jessica’s has multiple challenges. How do you structure the team for optimum results? How do you keep them motivated? How do you get great work done remotely? How do you collaborate with other teams? And how do you create an environment where these uber-talented, uber-creative individuals feel inspired to show up and do their best work every day? Dave chats with Jessica to explore how she solves these challenges on a daily basis, using her vast experience and expertise to empower her team to deliver consistently outstanding work.
Alex chats with Jessica Rosenberg, Director of Brand Design and Creative at Webflow, about how low-code tools are revolutionizing the web, advice for new designers, and hot takes about Artificial intelligence.
Work Experience
Led the MURAL Brand & Creative team which consisted of brand design, campaign creative, illustration & motion, web, creative operations, and brand copywriting functions.
Led a team of brand designers, creatives, and creative ops professionals. Supported product marketing efforts, brand campaigns, experiential/events creative, and led a company-wide brand refresh in 2019. Creative oversight for 2019 IPO deliverables: roadshow video, investor deck, s1, NYSE floor branding and day-of creative.
Designer/Art Director on the Brand & Creative Studio team, Twitter's internal creative agency. Worked collaboratively with writers, video producers, Product Marketing Managers to bring new features to market, strategize creative for Twitter's owned and operated channels, and worked on educational consumer marketing initiatives.
Designer on the marketing team designing assets for web, software packaging, and campaigns.
Designed a visual design system for the Sharethrough brand. This included designing and maintaining a new website, marketing materials/promotional items, and sales presentations.
Spent a year as a freelance art director and visual designer working for the following advertising agencies: Goodby Silverstein & Partners, Evolution Bureau, Saatchi LA, McCann Erickson / MRM, Mekanism
Concepted, art directed, and designed integrated campaigns for Volkswagen, Burger King, Coke Zero, and American Express.
Art directed and designed the Wendy's Breakfast campaign, along with their packaging and interior/exterior signage. Worked on campaigns for Martha Stewart, Cîroc Vodka, Don Julio Tequila, Panasonic, and Tab Energy.
Amy Sedaris cooked dinner nightly for another designer and I, as we designed her bestselling book "I Like You: Hospitality Under the Influence" from her studio apartment in the West Village. Her bunny ate my laptop case.
Assisted a small team of designers with production design, and took on visual design tasks for pro-bono clients.
Education
Majored in Communication Design, with minors in Photography and Creative Writing
Contact
Teams
