Jessica Russo

Jessica Russo

data designer in New York, NY, she/her

About

I am a Senior Associate in Data Visualization at the Natural Resources Defense Council (NRDC), one of the nation's leading environmental advocacy organizations. I partner with scientists, advocates, and lawyers to illustrate their work to a wide audience through data storytelling, illustration, design, and animation.

I received a Master in Data Analysis and Visualization from the Maryland Institute College of Art (MICA). My goal is to use my expertise to rehumanize data by telling stories that help us understand the world and how we live in it. I have a wide range of skills such as visual design, strategic communication, project management, budget management, team building, and client relations. I am passionate about using data and art to create positive social and environmental impact.

Projects

2024

Tools: Figma, Flourish

For this project, I contributed to an issue brief on the Carbon Reduction Program (CRP), designed for three key audiences:

  1. Politicians – To highlight the political viability and benefits of the CRP.

  2. State DOTs – To provide a unified resource showcasing what other states are doing with the CRP, promoting collaboration.

  3. Other Advocates – To present the information in a non-technical way, making it easy for advocates to use in their outreach efforts.

With these audiences in mind, I designed pull-out quote graphics that could be easily shared by politicians or advocates as key takeaways from the issue brief. I collaborated with an advocate and analyst to create visuals for important data points and figures, ensuring the content was accessible without oversimplifying the message.

I also developed custom icons, aligned with NRDC’s brand guidelines, to visually represent different types of public engagement and strategies. These easy-to-understand infographics helped convey complex information quickly—particularly for busy policymakers who need to digest key points at a glance.

One of the key visual pieces was an infographic comparing two approaches for DOTs to implement the CRP: a mandated spending approach versus a guidance-based approach. This clear, simple design helped clarify the options and their implications for decision-makers.

Overall, my goal was to create a visually compelling, user-friendly resource that could support advocacy efforts, facilitate cross-state collaboration, and empower policymakers with the information they need to act on the CRP.

2024

Tools: ProCreate, Adobe Photoshop Adobe Illustrator

Earlier this year, I collaborated with Guillermo Ortiz and the Moving Forward Network (MFN) to create a two-page leave-behind for meetings with the EPA and White House on electrifying freight trucking. The goal was to help MFN mobilize grassroots members, educate them on the Phase 3 GHG Rule, and communicate their advocacy to policymakers.

Key takeaways from the project included highlighting the health impacts of diesel, the availability of federal funding, substantial private and utility sector investments, and ongoing efforts to overcome barriers. We also addressed the misconception that electric vehicle infrastructure can be deployed overnight, emphasizing the importance of a realistic, long-term timeline (2024-2035).

The final product, "The Truth Behind the Pushback," debunked industry myths and framed the charging infrastructure and heavy-duty EV truck challenges as solvable. The leave-behind served a dual purpose: encouraging EPA action on heavy-duty trucks and providing MFN members with a clear, accessible tool to advocate effectively.

In designing the flyer, I featured real MFN members and integrated their feedback, using MFN’s brand guidelines to ensure the content resonated with local communities. Inspired by Jill Sherman-Warne's advice on messaging, I focused on making the information relatable and community-specific to enhance engagement.

2024
Clean RIDES Network Logo and Website at NRDC

Tools: Adobe Illustrator

I created the branding and logo for the Clean RIDES Network, collaborating with NRDC advocates and other stakeholders within the network to develop a design that captured the initiative’s mission and goals.

The Clean RIDES Network is focused on reshaping how state departments of transportation allocate funding to promote clean, convenient, and safe transportation options. While policies like Advanced Clean Cars II and Advanced Clean Trucks have been critical in reducing emissions, we recognize that electric vehicles alone won’t solve traffic or mobility issues. Without the necessary charging infrastructure, these goals won’t be achieved quickly enough.

The network’s mission is to “future-proof” transportation policies, ensuring that progress is not undone by powerful opposition. By doubling down on investments in EV charging infrastructure, public transit, and walkable communities, the Clean RIDES Network aims to eliminate an additional 1.2 gigatons of transportation emissions by 2050—equivalent to taking 10 million cars off the road permanently.

Bringing together over 50 organizations—including businesses, labor unions, academics, and advocates for public health and the environment—the Clean RIDES Network is working state by state to build a modern transportation system that is clean, safe, affordable, and accessible for all.

2024

Tools: Excel, R, Adobe Illustrator

For this project, I contributed to a paper by Mohit Chabra and Dylan Sullivan for the 2023 ACEEE Summer Study titled: "Doing the Right Thing Now Will Eventually Pay Off: Cost-Effective and Equitable Building Decarbonization Requires Proactive Planning and Rethinking Rate Design."

This was an analysis-heavy project where I cleaned and analyzed data in R, generating charts and exporting them as SVGs to Illustrator for presentation. The target audience was energy efficiency professionals, so I focused on a clear, accessible layout for presenting complex data and findings.

The paper was presented at the ACEEE Summer Study conference, and we iterated on our visuals and explanations to ensure the information was understandable in a fast-paced, in-person setting. We included explanatory charts to guide the audience through the data—breaking down axes and legends before presenting the actual charts—to keep pace with the presentation and ensure clarity.

Our key findings included:

  1. Substituting gas appliances with electric heat pumps will be cost-effective in nearly all states if power planning is proactive.

  2. Current electricity and gas rates do not reflect societal costs, discouraging cost-effective electrification.

  3. Under the current rate regime, electrification could lead to regressive outcomes in some states.

We also identified priority states for intervention to promote equitable clean energy expansion and to support progressive electrification outcomes, particularly for lower-income communities. Our research emphasized where rate design could have the most significant impact and help overcome barriers to electrification.

This project was a months-long effort, requiring extensive analysis, critique, and refinement of data visualizations to communicate complex concepts clearly and effectively. The goal was to drive actionable insights on how proactive rate design can support equitable and efficient building decarbonization.

2024

Tools: ArcGIS, ProCreate, Adobe Photoshop, Adobe Illustrator

Illustrated a map for the Oceans team highlighting the Blake Plateau off of the southwest coast of the US. The map was created using GIS shape files, illustrations and collages of important local wildlife and plants.

2023

Tools: ProCreate, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Media Encoder

Created an animation for the Boston Seafood Expo and NRDC's Ropeless Fishing Campaign alongside advocates at NRDC. The video was played on a moving billboard throughout the Expo with a link bringing viewers to the thefutureisropeless.org website. I also created t-shirt and sticker designs that volunteers handed out alongside the moving billboard and at a tabling event at the Expo.

2022

Tools: ProCreate, Adobe Illustrator

Poster, social media assets, and infographics for comic book, La Borinqueña.

Worked with Luis Martinez, an advocate at NRDC, to tell the story of NRDC's partnership with Resilient Power Puerto Rico to build solar microgrids in PR.

From Luis: "Your Puerto Rico work was brilliant!!!  It helped us tell the story of what we were trying to do in such a compelling way.  I think I shared this, but all of that work resulted in Puerto Rico receiving one billion dollars for distributed solar and battery systems to help with resiliency."

Side Projects

2024
Illustrated Map at Duryea's Montauk

Tools: ProCreate, Adobe Photoshop

Illustrated map drawn for a hotel and restaurant on Long Island's East End.

2023

Tools: Excel, Flourish, Figma, Vev, ProCreate, Adobe Illustrator

The Center for Disease Control and Prevention’s (CDC) provisional data from last year (2022) shows that over 100,000 people died from an opioid overdose, up over 1000% from 8,040 deaths in 1999. The opioid epidemic and Substance Use Disorder (SUD), commonly called addiction, impact people from all backgrounds. Pharmaceutical companies, an influx of illicit fentanyl, and the COVID-19 pandemic have contributed to record numbers of opioid overdoses year after year. Addiction is a long-term psychological condition, but we can save lives focusing on reducing harm and expanding healthcare and psychiatric services.

Beyond Crisis: Lives Saved is an easily navigable scrollytelling resource for friends and family members of those suffering with opioid use disorder. The website aims to provide clarity around the opioid epidemic and encourage evidence-based solutions that are proven to reduce overdoses, save lives, and give those with substance use disorder opportunities for effective treatment rather than put them behind bars.

2023

Tools: ProCreate, Excel, Flourish, Figma, Adobe Illustrator, Adobe Photoshop

I created this mock-up historical record for my master’s program in Data Analysis and Visualization at MICA. As you can see in the sketch, many of the elements remain consistent with my original idea. Some chart types change, but overall, the idea worked.

The cover art sets the scene with a crowd shot of Fort Adams - both the record sleeve and record itself deal with venue and crowd size data.

The inside cover represents all genres of music performed at the festival over time. As you can see from a glance, the festival started with fewer genres represented and increased dramatically in the 2000s with the hiring of producer Jay Sweet.

The back cover features the artists who performed the most at Newport Folk Festival. The tree map groups artists by genre.

The record compares crowd size from the first year of the festival to the most recent year, 2022 and features a data sonification element—one track plays crowd size in audience volume.

Finally, there’s a pull-out poster. The network diagram shows who has performed together at the festival and separates out each grouping of artists by genre.

Thanks to the folks at Newport festivals, Christopher Capotosto and Billy Glassner, for their support.

2023
NYTimes Kids Section at MICA

Tools: Excel, ProCreate, Adobe InDesign, Adobe Photoshop

For my Visual Storytelling class at MICA, I created a NYTimes Kids page focused on biodiversity, big mammals, and climate change. The goal was to present complex topics in a way that would resonate with children at different levels of understanding.

To achieve this, I used a variety of data visualizations, including icons and graphics, but kept color usage minimal. This approach was intentional: I wanted the color to stand out and have more impact when it was used, helping to guide the reader’s attention to key information. The overall design aimed to balance simplicity with clarity, making the content both engaging and easy to understand for young readers.

Exhibitions

2019
Provincetown, RI

Created illustrated journals from my experience at the Peaked Hills Dune Shacks residency. The posters focused on local climate issues--plastics, whales, and offshore wind--I interviewed local workers, experts from NRDC, and community members. The posters were exhibited at the Center for Coastal Studies.

2019
Governor's Island, NY

Created illustrations to accompany exhibit encouraging visitors to explore proven carbon mitigation strategies—i.e., climate solutions.

Speaking

2024
New York, NY

I did a Q&A with an Expert Seminar for the Data Visualization Society where I share my data viz journey and experience in advocacy--working alongside colleagues with different levels of experience in data and design (advocates, scientists, policy makers, lawyers) to find stories in data. I talk about the importance of finding an audience, figuring out a call to action, onboarding, and engaging in critique.

Writing

2024

This project was a data viz challenge written for Nightingale Magazine. The challenge asks you to create a data visualization inspired by nature by mimicking natural patterns, architectural design, or by drawing inspiration from the shapes, colors, and structures found in our world.

Awards

2023

The Center for Disease Control and Prevention’s (CDC) provisional data from last year (2022) shows that over 100,000 people died from an opioid overdose, up over 1000% from 8,040 deaths in 1999. The opioid epidemic and Substance Use Disorder (SUD), commonly called addiction, impact people from all backgrounds. Pharmaceutical companies, an influx of illicit fentanyl, and the COVID-19 pandemic have contributed to record numbers of opioid overdoses year after year. Addiction is a long-term psychological condition, but we can save lives focusing on reducing harm and expanding healthcare and psychiatric services.

Beyond Crisis: Lives Saved is an easily navigable scrollytelling resource for friends and family members of those suffering with opioid use disorder. The website aims to provide clarity around the opioid epidemic and encourage evidence-based solutions that are proven to reduce overdoses, save lives, and give those with substance use disorder opportunities for effective treatment rather than put them behind bars.

Work Experience

2024 — Now
New York, NY

I teach Data Analysis and Visualization in the Library Sciences graduate program and I teach the Senior Capstone course in the undergraduate Design program.

2023 — Now
New York, NY

Currently, I lead data storytelling efforts by combining graphic design, illustration, animation, and data visualization. I collaborate cross-functionally with advocates, science center, media teams, and partners to explain key issues, and move policy forward.

• I developed posters, infographics, and social media assets as data stories for Resilient Power Puerto Rico, helping raise over $1 Billion for distributed solar and battery systems to help with resiliency.

• Partnered with the Moving Forward Network to visualize testimonials from climate justice communities, helping with advocacy engagement at the White House and the EPA.

2018 — 2023
New York, NY

I worked as an Illustrator and as the Program Assistant for Climate and Clean Energy. I produced visual and written documentation to support project initiatives, including process flows, organizational project plans, and presentations.

2016 — 2018
New York, NY

Spearheaded brand development and creative direction for all product and marketing materials. Designed product lines using the artwork of Jean Michel Basquiat and Keith Haring, ensuring brand cohesion across multiple touchpoints. Managed corss-functional creative projects and developed partnerships for event-driven marketing campaigns.

2013 — 2016
New York, NY

Designed and implemented creative, impactful lesson plans to improve student literacy and academic performance, fostering a collaborative learning environment.

2012 — 2013
New York, NY

Designed and implemented creative, impactful lesson plans to improve student literacy and academic performance, fostering a collaborative learning environment.

Volunteering

2018 — Now
New York, NY

I co-run a holiday gifting drive. Last year, we reached 253 kids, ages 3 to 18. This year, we received nearly 500 requests for wish lists from programs across the city.

The children and young adults we reach are facing extraordinary challenges, including homelessness and the foster care system. Each year, we're amazed by the wish lists we receive. From essential items like clothing and school supplies to imaginative toys and books, these lists paint a picture of their hopes and dreams. Last year, we were thrilled to fulfill the wishes of Art Start Creative Connections Student Apprentices, providing them with art supplies and music gear to fuel their creativity.

This holiday season, we'll extend our reach to children and teens across the boroughs, delivering gifts to shelters and schools in the Bronx, Brooklyn, and the Rockaways through our partnership with Art Start and afterschool programs around the city.

How It Works

  • Tell us if you want to sponsor a child ($60-75 per child) or a family.

  • We send you their holiday wish lists and a bit more about their favorite things.

  • You send the items, unwrapped (can be shipped directly from the online retailer) so they arrive by the second week in December.

  • We put everything together and deliver the week before Christmas.

2013 — 2019
New York, NY

Teaching Artist Volunteer at Family Shelter in Bushwick.

2017 — 2018
East Village, NY

Designer of annual Get Local Guide

Teaching Artist Volunteer at community events

Education

2022 — 2023
Balitmore, MD

Initiated and contributed to several creative data storytelling projects incorporating web and app design and interactive design. Capstone Winner for project BeyondtheOpioidCrisis.org, a online resource for friends and family of those suffering from Opioid Use Disorder.

2008 — 2012
Evanston, IL

Minored in Business and received a Service-Learning Certificate in Civic Engagement and Community Organizing for experience at South Side Charter School. Member of the 2019, 2011, and 2012 (Captain) NCAA D1 National Champion Lacrosse Team.

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