About
A driven and creative Social Media Strategist with over 5+ years of experience, specializing in multi-platform strategy and reporting. I have experience in the entire web content creation process, from ideating to reporting statistics after publishing and developing strategy to align with business goals. I'm super passionate about connecting with audiences through social media and content creation!
I am also an experienced writer — profiling musicians, content creators, and artists in original interviews and writing lifestyle content focused on shopping, food and drink, and beauty.
Contact
Work Experience
-
Content Strategy & Optimization: Ideate and create social first content to increase engagement with various brand audiences and further develop brand voice and follower relationships
-
Identify pain points and experiment to solve current issues for social, editorial, and video
-
Manage branded accounts through delegating projects and tasks to accomplish larger team and company goals
-
Lead new account openings and manage growth of account through collaborating with video producers, video strategists, paid social, and more stakeholders
-
Develop social media calendar for multiple flagship brands with a 30, 60, and 90-day view
-
Conduct periodic competitor market analysis to further experiment and edit content strategies to align with shifting business goals
-
Reporting & Analytics: Analyze and report data of various social media channels to internal and external stakeholders on a weekly, monthly, quarterly, and yearly basis
-
Create various decks reporting overall traffic, engagement, and content strategy statistics to internal and external stakeholders
-
Cross-functional Collaboration: Engage across the organization (design, product, content, and sales) to understand business needs and facilitate identification of appropriate solutions
-
Collaborate with paid social distribution team to develop copy and lead content publishing on assigned accounts
-
Organic Social: Spearhead all organic content strategy and publishing of BuzzFeed-owned content for various branded accounts, including the flagship BuzzFeed accounts
-
Lead social media strategy for flagship BuzzFeed Facebook account, massing over 85M average referrals monthly
-
Oversee daily content publishing of BuzzFeed, BuzzFeed Video, BuzzFeed Celeb, BuzzFeed A*Pop, and other branded Facebook accounts, resulting in over 66M referrals monthly
-
Manage day-to-day publishing of BuzzFeed Celeb, BuzzFeed Tasty, and BuzzFeed A*Pop Instagram accounts, publishing an average of 20 posts daily
-
Conduct various experiments to test audience interaction on the BuzzFeed Celeb and BuzzFeed Tasty Instagram accounts, resulting in a +100% increase and +94% increase in post performance respectively
-
Develops A*Pop identity brand, leads strategy which amounted to follower growth of 155% over two years through community development, collaboration with editorial and video, and social-first experiments
-
Management & Development: Onboard and train new hires, both new junior and senior members of the team
-
Spearheads various projects while collaborating with junior members of team to not only accomplish defined goals, but develop foundational skills
- Content Strategy: Supported senior BuzzFeed social editors with scheduling and sourcing/creating content across platforms, especially Facebook, Instagram, and Twitter
- Cross-Platform Optimization: Oversaw editorial content across platform through post packaging and copy experimentation
- Assisted with experiments on emerging platforms to strategize new opportunities for revenue
- Tested creative and copy to discover ways to maximize engagement and traffic
- Reporting: Prepared insights for monthly and quarterly reports for internal and external stakeholders
- Collaboration and Feedback: Collaborated with editorial team to develop brand strategy for BuzzFeed Celeb vertical
- Organic Social Strategy: Maintained brand identity and voice of university for over 3+ projects
- Worked closely with marketing manager, marketing team, and event team to develop creative strategy
- Utilized Facebook, Twitter, Instagram to better market Rutgers Summer and Winter programs
- Content Marketing: Researched customer leads through various resources (Google Analytics, Constant Contact) to improve marketing strategy
- Created assets for social media promotion of tentpole events and general marketing campaigns for digital and print
- Paid Social Publishing: Supported Marketing Director in creating, publishing, and reporting paid ad posts/campaigns
- Website Management: Assisted with website content management through ensuring content accuracy
- Email and SMS Campaign Execution: Executed end-to-end automated/trigger emails and marketing SMS campaigns
- Developed targeted audiences and segments for each message and campaign
- Coded emails with HTML/CSS, build target audiences, coordinate creative needs, build workflows, and dynamic logic in the CRM tool
- Reporting: Conducted A/B tests, manage testing calendar, record results, and provide insights for continuous communications improvements
- Managed reporting on SMS & email metrics/KPIs to assess campaign effectiveness and communicate insights to teams
Projects
- Outsource, interview, write, and edit original exclusive interview for K-pop talent under the BuzzFeed K-pop brand
- Grow the K-pop newsletter by 150% through fan outreach and sustain quality of original interviews
- Develop loyal readership by maintaining over 20,000 subscribers through maintaining quality and engagement of readers
- Developed the API identity brand at BuzzFeed from barebones to an authority on Asian culture on the Internet, growing the account by 155% in the past two years through social and creative strategy
- Source and report data analytics to internal and external stakeholders
- Identify challenges and opportunities for improvement and solve for them using analysis to make strategic changes
- Lead meetings with greater A*Pop team, creating space for multiple teams to connect and brainstorm
- Develop and collaborate API-centered newsletter
- Create AAPI related and adjacent content to develop BuzzFeed's API identity brand through delivering over 30 posts total over 3 years consisting of celeb, original interviews, and social trends which resulted in over 600,00 page views
- Create product and brand round ups to increase diversity and revenue on site resulting in over $5,000 in earnings
Writing
We're about to stock our kitchens with all these delicious and refreshing sounding products.
"We are now back with our 4th mini album Dark Blood in 10 months. Before anything else, we want to express our deepest gratitude for your unwavering support and patience throughout this time. This album represents our growth, and we have put in a tremendous amount of time and hard work to make it special. Get ready to have fun with us during this comeback! We promise to make your wait worthwhile. Let’s go!"
BTOB finds out which member they REALLY are, and the results will surprise you.
My kitchen has never tasted better.
Let's just say aespa and the puppies both have our hearts.
The boys charmed us while the puppies charmed them.
The Malaysian Canadian creator is an example of how you can create your own space on the internet.
Wow, we really get hit by BOTH sides.
Features
Editorial Lead for BuzzFeed Puppy Interview featuring K-pop girl group aespa
Editorial Lead for BuzzFeed Puppy Interview featuring Asian pop boy group WayV