Jessica Hollinshead

Jessica Hollinshead

Senior Designer in Amsterdam, she/her


I'm Jessica – a Senior Designer that's passionate about building and developing visual identities for ambitious companies.


Work Experience

2021 — Now
Amsterdam, NL
2019 — Now
2018 — 2021
2017 — 2017



Using shopify bring their long-tern vision to life; to build a product to help SMEs and eCommerce businesses grow through automation.

My role spanned from early-stage concept sketching and prototyping to preparing the product and website for commercial launch.

  • UI/UX Design Leadership, lead mobile-first, user-friendly design aligned with brand style.

  • Performance Optimisation, ensuring fast loading times and smooth experiences.

  • Simplified UX by streamlining navigation and interactions for sales funnelling and conversion.

  • Managed external collaborations for assets and illustrations.

  • Collaboration and Communication, working closely with teams, effectively communicate design concepts.

  • User Testing and Iteration by gathering feedback using Google Analytics, iteration based on user insights. Conducted user testing sessions with HotJar to gather feedback on the design, iterate based on user insights, and continued improvements the website's usability and effectiveness.


Collaborated with Supply, Marketing and Product teams on protect from ideation to shelf-ready product. I refined the marketing design strategy based on performance metrics and insights, optimised for a retargeting campaign.

  • Collaborated with cross-functional teams to conceptualise branding, packaging, and visual identity.

  • Crafted design that resonates with target audiences and ensures consistency across touchpoints.

  • Oversaw prototyping, iteration based on feedback, and refined designs for production.

  • Managed a successful retargeting campaign across various digital channels, including web, email, and ads.

  • Managed product photoshoot, and roll-out of asset pack.


Objective: User-friendly and branded website for Nuud's retail team, focused on eCommerce businesses grow through automation.

Designing an intuitive UI for newly integrated ERP system, ensuring that the system is easy to navigate, visually appealing, and aligned with the global branding guidelines.


2014 — 2017
London, UK

Awarded First Class with Honours (1:1)
With David Foldvari and Samuel Stevens
Thesis: Creativity in the Digital Age, Adaptaion and Remote Learning in the Contemporary.

2016 — 2016
Urbino, IT

Summer School with Fred Smeijers, Eric Kindel and Riccard Olocco.

2012 — 2014
Art and Design at South Cheshire College
Cheshire, UK

Awarded Triple Distinction* (D*D*D*)
Level 3 Extended National Diploma

2007 — 2012
GCSEs at Brine Leas Academy
Cheshire, UK

Awarded 5A*s, 8A's, 1B including English, Maths and Triple Science.



Studies included object-orientated projects and APIs/App building.


Visual Communication Using Adobe InDesign, Photoshop and Illustrator.


Outstanding Contribution from University of Westminster

Issued by University Of Westminster Student Union

Outstanding Achievement from University of Westminter

Issued by Department of Media, Arts and Design