• Conducted user interviews and performed competitive analysis while creating low-fidelity designs to understand potential users' needs and ensure that the design addresses it.
• Collaborated with a Developer to design and build an inhouse church Android and IOS mobile app, for both members and church leaders. That helps churches create and manage events, messages and notifications.
• Built and maintained a thorough design system with an agile development framework to ensure effective cooperation and quality delivery to developers and stakeholders. Also, created brand assets, deliverables and design guidelines, which were presented and delivered during final design handoff.

• Crafted the agency website design, incorporating clean and minimalistic design aesthetics to ensure the target audience are not distracted, through 3+ rounds of sketching, low fidelity wireframes and high fidelity design iterations.
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  PROJECT: MIVI.IN
• Increased the company's revenue by over 8% in 2 months by redesigning and the add-to-cart, and checkout pages and flows using a pre-existing design system.
• Conducted competitive analysis and carried out multiple iterations with feedback from the marketing and development team.
• Improved the product's customer satisfaction with over 200,000 monthly website visitors. Also, redesigned the product review section and introduced a question and answer feature which helped support users' purchasing decisions and improved their overall satisfaction with the company's products.
• Collaborated with developers and project lead using agile development framework during each phase of the design, likewise design implementation. Also crafted new email templates, for newly launched products.

• Collaborated with project manager and two senior designers to redesign the company website, introduce a readable typeface and a new design style guide, which led to a 30% increase in website retention in 3 months.
• Conducted heuristics evaluation and redesigned client dashboard while collaborating with other designers on the team, product owner and software developers.

Redesigned the existing website by introducing a stronger design hierarchy that helps improve responsiveness to mobile devices while incorporating modern aesthetics for the Gen-Z audience. Also, worked on the brand identity.