When Levi’s® approached COLORSxSTUDIOS, they had one clear goal: to bridge the gap between their global audience and their growing brand. Our response? We filled that space with the power of music.

The #ReflectYourOriginalité campaign embodies our shared values—being unapologetically yourself, embracing what makes you unique, and showcasing that originality to the world.

Our collaboration included a standout COLORS performance by Jewel Usain, striking visuals, in-depth interviews with Jewel Usain and Levi’s® Global CMO, Kenny Mitchell, a celebration in Paris, and an exclusive Canadian Tuxedo (jean jacket & pants) designed in partnership with COLORS.

As the Partnership Manager, I led the collaboration, managing key relationships and deadlines to ensure execution.

• Developed and launched ‘COLORS COLLECT,’ an innovative NFT platform in collaboration with Zora, featuring top artists like Rema, YENDRY, Erick the Architect, Bellah, RIMON, and Bryann, generating over 3,000 unique collectors.

• Managed talent partnerships and onboarded over 25 artists and their teams into Web3 by providing special training and support, simplifying technical concepts, and ensuring a smooth and positive transition into the space.

• Implemented and managed a membership funding strategy through the ‘Founding Pass’ NFTs, securing support from significant platforms such as OpenSea, Seed Club, Poolsuite, Protein, Family & Lens (Avara), and Guild.

• Represented COLORS at NFT NYC’s Web3 innovation panel, sharing the stage with industry leaders like Jeff Staple and Micah Johnson, communicating the brand’s presence and influential role in the Web3 space.

I spearheaded Aluna’s foray into the Web3 space, creating innovative fan experiences that bridged music, art, and blockchain technology. Her journey began with the Decentraland Metaverse Festival, where she performed alongside icons like Deadmau5 and Paris Hilton for thousands of virtual attendees. Building on this momentum, we introduced an exclusive wearable NFT: Aluna’s virtual headphones. This collectible not only symbolized fandom but also unlocked access to a private listening room in Decentraland, where fans could exclusively experience her unreleased track, Forget About Me, featuring Diplo. This activation was particularly innovative, marking a shift from Aluna’s traditionally physical sales to an entirely digital experience, from the wearable to the listening environment itself.

Following the success of this debut activation, I helped Aluna expand her presence in the Web3 ecosystem by releasing additional NFTs in collaboration with renowned 3D artists like Serwah Attafuah. These projects spanned platforms such as Zora, Rarible, Sound, and OpenSea, further showcasing her music and vision in digital art formats. To deepen fan engagement, I also facilitated the launch of her fan token, FEVER, in collaboration with P00LS, providing an innovative way for her community to connect and interact with her work.

• Led rebrand, creative direction, and management for platinum recording artist AlunaGeorge (1B streams) to solo artist, Aluna, achieving over 150M streams and critical acclaim from Vogue, Pitchfork, & PAPER.
• Music video: Aluna & KAYTRANADA - The Recipe (feat. Rema)
• Music video: Envious

At Route Studio, I took on and managed a variety of design projects for artists such as Mk.gee, The Hellp, Brandon Banks, cehryl, and AlunaGeorge. These projects encompassed everything from album art direction and visual branding to campaign assets.

COLORS is a unique aesthetic music platform featuring diverse and exceptional artists from all around the globe.

• Manage brand partnerships, working closely with clients and collaborating cross-functionally within our team to create memorable projects that resonate.
• Spearhead relationships with brands, identifying and developing the best partnership opportunities to align with our creative vision.
• Oversee the SOW, MSA processes, and budgeting, ensuring projects are executed smoothly from beginning to end.

• Developed and launched ‘COLORS COLLECT,’ an innovative NFT platform in collaboration with Zora, featuring top artists like Rema, YENDRY, Erick the Architect, Bellah, RIMON, and Bryann, generating over 3,000 unique collectors.

• Managed talent partnerships and onboarded over 25 artists and their teams into Web3 by providing special training and support, simplifying technical concepts, and ensuring a smooth and positive transition into the space.

• Implemented and managed a membership funding strategy through the ‘Founding Pass’ NFTs, securing support from significant platforms such as OpenSea, Seed Club, Poolsuite, Protein, Family & Lens (Avara), and Guild.

• Represented COLORS at NFT NYC’s Web3 innovation panel, sharing the stage with industry leaders like Jeff Staple and Micah Johnson, communicating the brand’s presence and influential role in the Web3 space.