Projects
I led both external and internal communications for the Jacob Collier x LEGO Group x COLORSxSTUDIOS collaboration, managing the operational flow across teams to bring this unique project to life. This partnership featured a one-of-a-kind COLORS SHOW where Jacob Collier performed ‘Little Blue,’ weaving together musical and visual storytelling with LEGO’s iconic creativity. Accompanying the performance, a COLORS CLOSE-UP interview showcased Jacob’s reflections on his inspirations and his journey in crafting his ‘happy place’ through music and LEGO.
When Levi’s® approached COLORSxSTUDIOS, they had one clear goal: to bridge the gap between their global audience and their growing brand. Our response? We filled that space with the power of music.
The #ReflectYourOriginalité campaign embodies our shared values—being unapologetically yourself, embracing what makes you unique, and showcasing that originality to the world.
Our collaboration included a standout COLORS performance by Jewel Usain, striking visuals, in-depth interviews with Jewel Usain and Levi’s® Global CMO, Kenny Mitchell, a celebration in Paris, and an exclusive Canadian Tuxedo (jean jacket & pants) designed in partnership with COLORS.
As the Partnership Manager, I led the collaboration, managing key relationships and deadlines to ensure execution.
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Developed and launched ‘COLORS COLLECT,’ an innovative NFT platform in collaboration with Zora, featuring top artists like Rema, YENDRY, Erick the Architect, Bellah, RIMON, and Bryann, generating over 3,000 unique collectors.
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Managed talent partnerships and onboarded over 25 artists and their teams into Web3 by providing special training and support, simplifying technical concepts, and ensuring a smooth and positive transition into the space.
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Implemented and managed a membership funding strategy through the ‘Founding Pass’ NFTs, securing support from significant platforms such as OpenSea, Seed Club, Poolsuite, Protein, Family & Lens (Avara), and Guild.
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Represented COLORS at NFT NYC’s Web3 innovation panel, sharing the stage with industry leaders like Jeff Staple and Micah Johnson, communicating the brand’s presence and influential role in the Web3 space.
- Led rebrand, creative direction, and management for platinum recording artist AlunaGeorge (1B streams) to solo artist, Aluna, achieving over 150M streams and critical acclaim from Vogue, Pitchfork, & PAPER.
- Music video: Aluna & KAYTRANADA - The Recipe (feat. Rema)
- Music video: Envious
At Route Studio, I took on and managed a variety of design projects for artists such as Mk.gee, The Hellp, Brandon Banks, cehryl, and AlunaGeorge. These projects encompassed everything from album art direction and visual branding to campaign assets.
Side Projects
Helped usher and manage the Berlin based Killing a Friend collective into the Web3 space through the Crisis project, an innovative experiment designed to transform The Worthless Album into a community owned asset. The project challenges the traditional music industry’s monetization model by distributing ownership of the album as NFTs across multiple seasons. Each season unlocks new versions of the album or additional creative materials, allowing the community to collectively elevate its value. This experiment aims to realign the relationship between releases, value, and community, defying current industry norms.
Speaking
- Represented COLORS at NFT NYC’s Web3 innovation panel, sharing the stage with industry leaders like Jeff Staple and Micah Johnson, communicating the brand’s presence and influential role in the Web3 space. Event was featured in Forbes magazine.
Work Experience
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Manage and provide creative direction for artists across multiple genres, directing all aspects of branding, marketing, and global strategy.
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Led rebrand for platinum recording artist AlunaGeorge (1B streams) to solo artist, Aluna, achieving over 150M
streams and critical acclaim from Vogue and Pitchfork.
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Introduced artists into the Web3 space, guiding their participation in the first-of-its-kind music festival in Decentraland, developing innovative fan experiences, and creating exclusive NFT wearables.
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Consult on projects for top artists, such as Mk.gee, The Hellp, and Slow Hollows, providing creative direction and design services to enhance their visual identity and market presence.
COLORS is a unique aesthetic music platform featuring diverse and exceptional artists from all around the globe.
• Manage brand partnerships, working closely with clients and collaborating cross-functionally within our team to create memorable projects that resonate.
• Spearhead relationships with brands, identifying and developing the best partnership opportunities to align with our creative vision.
• Oversee the SOW, MSA processes, and budgeting, ensuring projects are executed smoothly from beginning to end.
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Developed and launched ‘COLORS COLLECT,’ an innovative NFT platform in collaboration with Zora, featuring top artists like Rema, YENDRY, Erick the Architect, Bellah, RIMON, and Bryann, generating over 3,000 unique collectors.
-
Managed talent partnerships and onboarded over 25 artists and their teams into Web3 by providing special training and support, simplifying technical concepts, and ensuring a smooth and positive transition into the space.
-
Implemented and managed a membership funding strategy through the ‘Founding Pass’ NFTs, securing support from significant platforms such as OpenSea, Seed Club, Poolsuite, Protein, Family & Lens (Avara), and Guild.
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Represented COLORS at NFT NYC’s Web3 innovation panel, sharing the stage with industry leaders like Jeff Staple and Micah Johnson, communicating the brand’s presence and influential role in the Web3 space.
Education
Represented COLORSxSTUDIOS and COLORS COMMUNITY DAO in Seed Club’s SC04 Cohort, participating in the Demo Day pitch to hundreds of influential tech and consumer crypto professionals.