Co-lead the Content Department, directing photoshoots, film and tv as well as building brands from the ground up.

Executed art direction for the "Live in Color" Campaign for Gemvara.com utilizing fashion blogger influencers. Shot by Todd Selby. Freelance.

Designed the first ever Discover Card app. Rebranded and designed the Priority shipping packaging for USPS, in partnership with design studio Grand Army, New York City. Published in Phaidon: phaidon.com/agenda/design/…

Levi Strauss, San Francisco. Designed Dockers.com and Levi.com, Levi's "Go Forth" Campaign with agency partner Wieden+Kennedy. Partner: Colin Metcalf. Chief Creative Officer: Bob Lukasik. Freelance.

Designed e-commerce for Clinique.com. Freelance.

Worked on CitiBank Gold's brand identity system and ad campaigns. Freelance.

Worked under the direction of Design Director Shaun Gogh to design typographic page layout for magazine advertorials, like Vogue and Wired, in the Condé Nast Media Group's Art Department. Also worked on the rebranding of Condé Nast's logomark and first ever content-driven CondeNast.com website. Freelance.

Selected amongst a competitive process, I was selected to be an Art Director intern partnering with no other than Leo Burnett's great grand-daughter as my Copywriter. Later, joined the Department of Design as a Designer to focus on my passion for conceptual campaigns and typographic expressions, learning the ropes of executing the craft of print design, page layout, branding and logotypes, brand guidelines and campaign art direction. Initially worked autonomously within partners of Art Direction and Copywriter CD's like industry legends Reed Collins and Bob Winter, then moved on to work under the direction of the Design Director, Alisa Wolfson.

Clients & Campaigns:
• Coca-Cola "Coke Side of Life"
• Coca-Cola "Open Happiness"
• The Coca-Cola Company: Corporate Branding
• Caesar's Palace"The Life You Were Meant to Live"
• Secret "Because You're Hot"
• BlackBerry "Conversation Bubbles"
• Kellogg's
• Samsung